US video game sales drop for 8th straight month

Aug 10, 2012

(AP) — U.S. retail sales of new video game hardware, software and accessories fell for the eighth straight month in July as the industry continued to look ahead toward the release of new equipment to cure its woes.

Overall fell 20 percent to $548.4 million, according to research firm NPD Group.

Sales of consoles and portable software — the video games themselves — fell 23 percent from a year earlier to $278 million.

Sales of hardware fell 32 percent to $151 million. Accessories sales bucked the trend, rising 8 percent to $137 million.

Even with the anticipated launch of Nintendo Co.'s Wii U later in the year, NPD predicted full-year sales will be $14.5 billion, down from $17 billion last year.

NPD analyst Anita Frazier said Thursday the July figures only represent about half of spending on games.

NPD estimates used purchases and rentals amounted to $117 million in July, while spending on downloadable games, add-ons, subscriptions, and tiny transactions in social games came to $439 million. It plans to give a full report on non-traditional categories in November.

The top-selling games for the month were "NCAA Football 13" by Electronic Arts; "Lego Batman 2" by Warner Bros. Interactive; and "The Amazing Spider-Man" by Activision Blizzard.

Explore further: Apple, Samsung lose ground in cooling tablet market

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Bob_Kob
5 / 5 (1) Aug 10, 2012
When you see titles like NCAA, lego batman and spider man as being top sellers, you realise the industry has gone to shit.
gmurphy
not rated yet Aug 10, 2012
'Dishonored' looks like it's going to be pretty decent, Max Payne 3 was pretty good too, 2012 has been a very quiet year for gaming.
Bob_Kob
not rated yet Aug 12, 2012
just wait until halo 4 comes out at the end of the year and it might tip the averages.