US video game sales drop for 8th straight month

Aug 10, 2012

(AP) — U.S. retail sales of new video game hardware, software and accessories fell for the eighth straight month in July as the industry continued to look ahead toward the release of new equipment to cure its woes.

Overall fell 20 percent to $548.4 million, according to research firm NPD Group.

Sales of consoles and portable software — the video games themselves — fell 23 percent from a year earlier to $278 million.

Sales of hardware fell 32 percent to $151 million. Accessories sales bucked the trend, rising 8 percent to $137 million.

Even with the anticipated launch of Nintendo Co.'s Wii U later in the year, NPD predicted full-year sales will be $14.5 billion, down from $17 billion last year.

NPD analyst Anita Frazier said Thursday the July figures only represent about half of spending on games.

NPD estimates used purchases and rentals amounted to $117 million in July, while spending on downloadable games, add-ons, subscriptions, and tiny transactions in social games came to $439 million. It plans to give a full report on non-traditional categories in November.

The top-selling games for the month were "NCAA Football 13" by Electronic Arts; "Lego Batman 2" by Warner Bros. Interactive; and "The Amazing Spider-Man" by Activision Blizzard.

Explore further: Ex-Apple chief plans mobile phone for India

3.5 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

NPD: US retail video game sales fell in September

Oct 14, 2011

(AP) -- U.S. retail sales of video game hardware, software and accessories dipped 4 percent to $1.13 billion in September, according to market researcher NPD Group. Sales of the games themselves grew somewhat, but this was ...

Late 'Madden' saps August video game sales

Sep 09, 2011

(AP) -- U.S. retail sales of video game hardware, software and accessories fell 21 percent in August to $649 million, according to market researcher NPD Group, partly because the popular "Madden NFL 12" released later in ...

Recommended for you

Chinese tech giant Alibaba set to make a splash with US IPO

11 hours ago

The largest tech IPO of the year will come from a company that many Americans have never heard of. Alibaba Group - a Chinese e-commerce behemoth - has decided to go public in the U.S. after months of speculation that it would ...

Ex-Apple chief plans mobile phone for India

Apr 19, 2014

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Apr 19, 2014

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

User comments : 3

Adjust slider to filter visible comments by rank

Display comments: newest first

Bob_Kob
5 / 5 (1) Aug 10, 2012
When you see titles like NCAA, lego batman and spider man as being top sellers, you realise the industry has gone to shit.
gmurphy
not rated yet Aug 10, 2012
'Dishonored' looks like it's going to be pretty decent, Max Payne 3 was pretty good too, 2012 has been a very quiet year for gaming.
Bob_Kob
not rated yet Aug 12, 2012
just wait until halo 4 comes out at the end of the year and it might tip the averages.

More news stories

Growing app industry has developers racing to keep up

Smartphone application developers say they are challenged by the glut of apps as well as the need to update their software to keep up with evolving phone technology, making creative pricing strategies essential to finding ...

Easter morning delivery for space station

Space station astronauts got a special Easter treat: a cargo ship full of supplies. The shipment arrived Sunday morning via the SpaceX company's Dragon cargo capsule.