Mobile advertising worth $5.3 bn in 2011: survey

Jun 06, 2012
Some $5.3 billion was spent on mobile digital advertising in 2011, a survey showed in the first industry-sponsored measure of what is expected to be a booming market.

Some $5.3 billion was spent on mobile digital advertising in 2011, a survey showed Wednesday in the first industry-sponsored measure of what is expected to be a booming market.

The survey by the with its IAB Europe affiliate and the research firm IHS found the Asia-Pacific region accounted for 35.9 percent of global revenues, followed by North America with 31.4 percent and Europe 25.9 percent.

Latin America tallied 3.5 percent and the Middle East and Africa 3.2 percent, the survey found.

More than half of the revenues ($3.3 billion) were search-related, while $1.5 billion was from display ads and $536 million from messaging.

"As mobile accelerates its global footprint, it is vital that we measure the worldwide and regional opportunities for advertisers," said Anna Bager, vice president of the IAB .

Alain Heureux, president and chief executive of IAB Europe, said, "Hyper-personal and always-on, mobile has a tremendous potential as an advertising medium. We are recognizing the need for accurate and comprehensive data to support and provide evidence for its future growth."

Explore further: Retailers contort brick-and-mortar experience to fit phone-sized space

add to favorites email to friend print save as pdf

Related Stories

Signs of recovery for online ad market in US

Apr 07, 2010

Online advertising revenue hit a record 6.3 billion dollars in the United States in the fourth quarter of the year, a bright spot in an otherwise dismal year, according to a report on Wednesday.

Half-year record for US online ad revenue: IAB

Oct 12, 2010

US online advertising revenue rose 11.3 percent during the first six months of the year to 12.1 billion dollars to set a half-year record, the Interactive Advertising Bureau (IAB) said Tuesday.

Recommended for you

Chinese tech giant Alibaba set to make a splash with US IPO

33 minutes ago

The largest tech IPO of the year will come from a company that many Americans have never heard of. Alibaba Group - a Chinese e-commerce behemoth - has decided to go public in the U.S. after months of speculation that it would ...

Ex-Apple chief plans mobile phone for India

22 hours ago

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Apr 19, 2014

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

US venture investments highest since 2001 (Update)

Apr 18, 2014

Funding for U.S. startup companies soared 57 percent in the first quarter to a level not seen since 2001, as venture capitalists piled more money into a growing number of deals, according to a report due out Friday.

User comments : 0

More news stories

Making graphene in your kitchen

Graphene has been touted as a wonder material—the world's thinnest substance, but super-strong. Now scientists say it is so easy to make you could produce some in your kitchen.

Low tolerance for pain? The reason may be in your genes

Researchers may have identified key genes linked to why some people have a higher tolerance for pain than others, according to a study released today that will be presented at the American Academy of Neurology's 66th Annual ...

How to keep your fitness goals on track

(HealthDay)—The New Year's resolutions many made to get fit have stalled by now. And one expert thinks that's because many people set their goals too high.

Less-schooled whites lose longevity, study finds

Barbara Gentry slowly shifts her heavy frame out of a chair and uses a walker to move the dozen feet to a chair not far from the pool table at the Buford Senior Center. Her hair is white and a cough sometimes interrupts her ...