Will Steve Jobs' final vendetta haunt Google?

Oct 24, 2011 By MICHAEL LIEDTKE , AP Technology Writer
This book cover image released by Simon & Schuster shows "Steve Jobs," by Walter Isaacson. (AP Photo/Simon & Schuster)

(AP) -- Google can only hope that Steve Jobs' final vendetta doesn't haunt the Internet search leader from his grave.

The depths of Jobs' antipathy toward Google leaps out of Walter Isaacson's authorized biography of Apple's co-founder. The book goes on sale Monday, less than three weeks after Jobs' long battle with pancreatic cancer culminated in his Oct. 5 death. The Associated Press obtained a copy Thursday.

The biography drips with Jobs' vitriol as he discusses his belief that Google stole from Apple's to build many of the features in Google's Android software for rival phones.

It's clear that the perceived theft represented an unforgiveable act of betrayal to Jobs, who had been a mentor to Google co-founders and and had welcomed Google's CEO at the time, , to be on Apple's board.

Jobs retaliated with a profane manifesto during a 2010 conversation with his chosen biographer. Isaacson wrote that he never saw Jobs angrier in any of their conversations, which covered a wide variety of emotional topics during a two-year period.

After equating Android to "grand theft" of the iPhone, Jobs lobbed a series of grenades that may blow a hole in Google's image as an innovative company on a crusade to make the world a better place.

"I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong," Jobs told Isaacson. "I'm going to destroy Android because it's a stolen product. I'm willing to go to thermonuclear war on this. They are scared to death because they know they are guilty."

Jobs then used a crude word for defecation to describe Android and other products outside of search.

Android now represents one of the chief threats to the iPhone. Although iPhones had a head start and still draw huge lines when new models go on sale, Android devices sold twice as well in the second quarter. According to Gartner, Android's market share grew 2 1/2 times to 43 percent, compared with 17 percent a year earlier. The iPhone's grew as well, but by a smaller margin - to 18 percent, from 14 percent.

Both Google and Apple declined comment to The Associated Press when asked about Jobs' remarks.

Jobs' attack is troubling for Google on several levels.

It suggests that Apple, which has pledged to be true to Jobs' vision, may try to derail Android in court, even if Google obtains more patent protection through its proposed $12.5 billion acquisition of phone maker Motorola Mobility Inc. The derision comes across as a bitter pill for Page and Brin, who have hailed Jobs as one of their idols. It also appears to contradict Schmidt's repeated assertions that he remained on friendly terms with Jobs even after he resigned from Apple's board in 2009.

Most of all, Google should be worried whether the Android brand is damaged by the withering criticism of a revered figure whose public esteem seems to have risen as friends, colleagues and customers paid tribute over the past few weeks.

"The words of cultural icons have a lot of power after death," veteran technology analyst Rob Enderle said. "This almost sounds like a spiritual leader declaring a jihad on Android as his dying wish."

Apple fans tend to be fiercely loyal, making it more feasible to envision an anti-Android movement taking shape like some kind of political protest, Enderle said.

It's also possible that Jobs' criticisms of Google may be seen as hypocritical. That's because some of Apple's computing breakthroughs were based on technology developed by others. The Mac's easy-to-use interface and its mouse controller, for instance, came out of Xerox Corp.

The bitter divide between two of the most beloved and successful technology companies would have seemed inconceivable a few years ago.

In 2006, Google and Apple were on such friendly terms that Jobs welcomed Schmidt to Apple's board of directors with these words: "Like Apple, Google is very focused on innovation and we think Eric's insights and experience will be very valuable in helping to guide Apple in the years ahead," Jobs said.

But in 2008, a year after the iPhone came out, Google unveiled plans to release Android as a free software system that phone makers can use to make devices that compete with the iPhone. Jobs was so infuriated that he went to Google's Mountain View headquarters - about nine miles from Apple's Cupertino office- to try to stop the project, according to the biography.

Jobs' persuasive powers failed to sway Google's leaders.

Now, more than 550,000 devices running on Android are being activated each day. Apple, meanwhile, sold about 3 million fewer iPhones than anticipated in the July-September quarter, contributing to a sharp drop in the company's stock. The newest challenger to the iPhone, the Galaxy Nexus from Samsung, is scheduled to go on sale next month.

Although there's no indication in the book that he ever forgave Google, Jobs set aside his disdain for the company long enough to counsel Page nine months ago, according to the biography.

After Google's Jan. 20 announcement that Page would replace Schmidt as CEO in April, Page called Jobs for some pointers. Jobs told Isaacson that his first instinct was to reject Page with a curt expletive, but he reconsidered as he recalled his times as a young entrepreneur listening to the advice of elder Silicon Valley statesmen including Bill Hewlett, co-founder of Hewlett-Packard Co.

Jobs didn't mince words when Page arrived at Jobs' Palo Alto home. He told Page to build a good team of lieutenants. In his first week as Google's CEO, Page reshuffled his management team to eliminate bureaucracy. Jobs also warned Page not to let Google get lazy or flabby.

"The main thing I stressed was to focus," Jobs told Isaacson about his conversation with Page. "Figure out what Google wants to be when it grows up. It's now all over the map. What are the five products you want to focus on? Get rid of the rest because they're dragging you down. They're turning you into Microsoft. They're causing you to turn out adequate products that are adequate but not great."

Page has shut more than 20 Google products and services in his first six months as Google's CEO as part of an effort to "put more wood behind fewer arrows." It was the type of discipline Jobs instilled on Apple when he returned in 1997 after a dozen years of exile. Jobs killed such products as the Newton handheld device and the PC clones that were allowed to run on Apple's operating system.

It still remains to be seen whether Jobs' words of wisdom or his grievances will leave a bigger imprint on .

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User comments : 13

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kimberly_k
4.1 / 5 (14) Oct 24, 2011
Whoa.

My mild aversion to the Apple cult just hardened into a disgust. It's not "passionate", it's outright insane and hypocritical in the extreme. It really sounds like greed and egomania were Jobs' main motivators. Sad, really.

As an atheist I'd easily choose a company that is trying to "make the world a better place" over one that declares "thermonuclear jihad" over "intellectual property". It seems likely that Jobs' crazy anger will end up more damaging to Apple's reputation than to Google's.

PaoloIlTipoBasso
3.9 / 5 (8) Oct 24, 2011
It's clear that the perceived theft represented an unforgiveable act of betrayal to Jobs, who had been a mentor to Google co-founders Larry Page and Sergey Brin and had welcomed Google's CEO at the time, Eric Schmidt, to be on Apple's board.


Looks like they learned all Jobs had to teach them ;)
kaasinees
3.4 / 5 (13) Oct 24, 2011
google laughs at apple.
OldBlackCrow
4.6 / 5 (10) Oct 24, 2011
I never owned an Apple product initially because I looked at price first. However, over the decades, it became obvious that it was just another choice and I knew many Apple owners complained just as much as I did about their new gadget. Yet, many of them still defended Apple like a Creationist defends the Bible.

I would never say I would never buy an Apple product, but I will almost always choose open source over a thumb-hold approach. Rock on Google!
sherriffwoody
4.8 / 5 (5) Oct 25, 2011
They (apple) and most comapnies didn't invent stuff all. Just about everything can be found somewhere else in nature or technology. The patent system is a have, and apple (or at least jobby) are kidding themselves if they think this will harm google. I've tried apple products through virtual PCs and emulators and they're not all that. In my opinion they've brainwashed people through their marketing into thinking there products are better than they really are.
Cave_Man
2 / 5 (12) Oct 25, 2011
A little bit off topic here but I really gotta question Job's death from pancreatic cancer, I mean I personally believe that it's some kind of universal karmic punishment for creating billions of devices that have a HORRIBLE environmental impact, how many iPhones and iPods will be poisoning the ground for millions of years thanks to his company. I mean if you smashed an iPhone with a sledge hammer and licked the resulting debris just once, you too will probably wind up with pancreatic cancer or worse.

Seriously I eat shit I drop on the ground all the time and who knows what else has been there, god knows I've broken a few CFL bulbs in my house and been less than diligent in the clean up.
MarkyMark
2.3 / 5 (3) Oct 25, 2011
Frankly it wouldnt suprise me if Google really did do this. This sort of theft is pretty common in America afterall!
sherriffwoody
3.7 / 5 (3) Oct 25, 2011
Frankly it wouldnt suprise me if Google really did do this. This sort of theft is pretty common in America afterall!

I agree, and apple have done the same to others as well.

I mean if you smashed an iPhone with a sledge hammer and licked the resulting debris just once, you too will probably wind up with pancreatic cancer or worse.


I got prostate cancer from using an iPhone while naked.
CreepyD
4.8 / 5 (4) Oct 25, 2011
It's clear to see that Googles makes Android to be the best it can be release on release, many of its features put the iPhone in it's place as 2nd best convincingly, so that's hardly copying when you do it much better.
From what I've seen of my friends iPhones, each release stuff is added - other stuff is removed, which can then be re-added in a later release under a new spangly name.
It's funny to still see features going into the latest iPhone that are blatent copies of features from my Android phone too.
I think Apple has some god complex or something where nobody can copy them, but hey they can copy everyone else no problems!
AngryMoose
4.7 / 5 (3) Oct 25, 2011
I do like the Apple phones, I've had 3G, two of the 3Gs phones and was thinking about picking up a 4s this weekend. After reading this I honestly feel like I can't be bothered with them.

This stupid patent war is doing nothing but harm consumers and writing hate about another company that you're scared of is childish.
TheQuietMan
5 / 5 (4) Oct 25, 2011
The american patent system is broke. Worse, it is corrupted.

I listened to a very interesting story from PBS about patent trolls and a company called Intellectual Ventures. If you're really interested here is a link to get you started.

http://www.npr.or...can-life
Ricochet
not rated yet Oct 25, 2011
I know one of the contested patents that Apple filed (not with the Android system but with a phone manufacturer or 20) is the "Rounded Edge". Really? You can patent the corner of the phone? That's always been Apple's game from the beginning, and frankly, it's what kept them alive when the PCs took over the industry standard, or in this case, the Androids most likely will... is they come up with all these little nit-picky patents then sue anyone that "infringes" on their "novel creations." I'll bet they have a patent for the ratio of screen to total phone dimensions as well, and they probably patented the way the plastic casing smells as well, for that matter. Why the hell not?
LuckyExplorer
1 / 5 (2) Oct 31, 2011
I fully agree:
"This stupid patent war is doing nothing but harm consumers and writing hate about another company that you're scared of is childish."

All these companies (people) that behave that way are far away from consumer-oriented behavior, and with "patent-war" it is even worse.

The only driver is "power-madness" and money-grubbing greed.

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