Kindle e-reader cheaper with on-screen ads

Apr 11, 2011
Amazon's Kindle DX 9.7" Wireless Reading Device is pictured in 2009. US online retail powerhouse Amazon on Monday introduced a cut-price version of its Kindle electronic reader that features on-screen ads.

US online retail powerhouse Amazon on Monday introduced a cut-price version of its Kindle electronic reader that features on-screen ads.

Kindle with Special Offers e-readers priced at $114 each will begin shipping in the United States on May 3, according to Amazon.

Amazon charges $139 for the same without or deals displayed as screen savers and on the home page. The e-readers connect to the Internet to download digital books using wireless connections to routers at "hotspots."

A version of the e-reader that accesses the Internet using a built-in 3G telecom connection is priced at $189.

"We're working hard to make sure that anyone who wants a Kindle can afford one," Amazon founder and chief executive Jeff Bezos said in a release.

"Kindle with Special Offers is the same #1 bestselling Kindle -- and it's only $114."

Sponsors of Kindle screensaver ads include US car maker Buick, credit card company Visa, and Proctor & Gamble beauty products line Olay, according to Amazon.

Launch deals included discounts on audible books, digital music, a Roku Streaming Player, and Amazon.com gift cards.

Explore further: Early reviews heap praise on big-screen iPhones

add to favorites email to friend print save as pdf

Related Stories

Amazon.com offers new lower-priced Kindle DX

Jul 01, 2010

(AP) -- Online retailer Amazon.com Inc. said Thursday it is introducing a new version of its higher-end Kindle at a lower price as competition among electronic-book readers intensifies.

Amazon says new Kindle a best seller

Aug 25, 2010

Amazon.com on Wednesday said the new generation Kindle electronic book reader is a best seller, with people snapping up the devices at a record pace.

Recommended for you

Apple sees record demand for new iPhones

Sep 15, 2014

Apple on Monday said it had received record pre-orders for its new iPhone models, and that some customers will have to wait for the larger-screen versions of the smartphones.

User comments : 0