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New research tool tracks political advertising on Facebook

Transparency in political ads is vital to ensuring safe and fair elections, but transparency is difficult if advertisers are not required to disclose details about targeting and sources of funding. While TV broadcasters must ...

Facebook political ads more partisan, less negative than TV

More political candidates may be shifting primarily to social media to advertise rather than TV, according to a study of advertising trends from the 2018 campaign season. The study, published recently in American Political ...

Political ads have little persuasive power: study

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study co-authored by Yale political scientist Alexander Coppock shows ...

Ads may not provide benefits companies say they do

Roughly a quarter of US Internet users today use ad-blocking software, and those numbers continue to grow. Many find online ads annoying and disruptive to their browsing experience, while others have security and privacy ...

How animation speed affects consumers' perception of product size

Researchers from University of Hong Kong, Yonsei University, and Chinese University of Hong Kong published a new paper in the Journal of Marketing that examines the relationship between animated movement speed in video ads ...

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