Recent U.S. elections have raised the question of whether "microtargeting," the use of extensive online data to tailor persuasive messages to voters, has altered the playing field of politics.
Political science
Jun 20, 2023
0
63
Since the beginning of journalism in America, newspapers have been funded by advertising. In the 18th century, alongside advertisements for shoe repair, corduroys, and cutlery, colonial newspapers sold and ran ads for enslaved ...
Social Sciences
Apr 28, 2023
0
254
Social media can be mentally draining. And when mentally drained, you are more likely to be influenced by a high number of likes on posts—even to the point of clicking on ads for products you don't need or want—according ...
Social Sciences
Apr 25, 2023
0
6
Before and after the 2016 U.S. presidential election, Russia's Internet Research Agency purchased tens of thousands of Facebook ads in an effort to stoke division among Americans. Their effect on the election is hard to quantify. ...
Social Sciences
Mar 8, 2023
0
32
A team of researchers affiliated with a range of institutions in the U.S. and one in Kenya has conducted an analysis of the impact of a massive digital ad campaign run prior to the U.S. presidential election between Joe Biden ...
Greater conservation efforts are needed to protect Antarctic ecosystems, and the populations of up to 97% of land-based Antarctic species could decline by 2100 if we don't change tack, our new research has found.
Environment
Dec 23, 2022
4
63
When it comes to product advertisements, consumers like a bit of mystery.
Economics & Business
Dec 20, 2022
0
5
A look at history often provides some context for the present and might even inform the future, so it's not surprising two Penn State faculty members' review of Cold War-era print and television advertisements about flying ...
Social Sciences
Nov 25, 2022
0
100
The neck-and-neck race for control of the U.S. Senate is particularly unwelcome news for Democrats. Not long ago, it looked as if they could maintain or even expand their slim Senate majority. Now, control of the chamber ...
Political science
Nov 8, 2022
0
1
The 2016 U.S. election was a wake-up call about the dangers of political misinformation on social media. With two more election cycles rife with misinformation under their belts, social media companies have experience identifying ...
Social Sciences
Oct 18, 2022
0
9
