While Cari Casteel was watching Super Bowl ads about a decade ago, she didn't expect to find the inspiration for her Ph.D. thesis.
Social Sciences
Jun 10, 2022
0
7
COVID-19 can be more perilous for some people than others. The higher risk is caused not only by more possibilities to contract the virus, but also by negative public opinion toward those blamed unfairly for spreading sickness. ...
Social Sciences
Apr 14, 2022
0
10
TV advertising has become not only high-volume, but increasingly high-energy—a trend noticed by academics and practitioners.
Economics & Business
Apr 05, 2022
1
8
Social media sites want it.
Economics & Business
Feb 11, 2022
1
3
During the 2020 election cycle, presidential candidates spent nearly $3 billion on television, radio and digital ads—shattering records and demonstrating how important advertising is to campaign strategy. Given the amount ...
Economics & Business
Feb 04, 2022
0
6
Both Democrats and Republicans in US elections are more likely to be emotionally moved or angered by political advertising produced by the party to which they identify. This suggests that most ads today do little to sway ...
Social Sciences
Jan 12, 2022
0
21
Online advertisements are found frequently splashed across news websites. Clicking on these banners or links provides the news site with revenue. But these ads also often use manipulative techniques, researchers say.
Political science
Nov 08, 2021
1
1
Columbus was not the first European to reach the Americas. The Vikings got there centuries before, although exactly when has remained unclear. Here, an international team of scientists show that Europeans were already active ...
Archaeology
Oct 20, 2021
0
167
Stock trading volumes in the United States have soared over the last year and much of it seems to be driven by retail investors. With thousands of stocks to choose from, what factors influence investors' decisions?
Economics & Business
Aug 12, 2021
0
7
At a critical time in the days before election day in 2020, several digital platforms—including Facebook, Google, Twitter, Amazon, Spotify, and TikTok—and other key digital platforms took the exceptional step of banning ...
Social Sciences
Aug 10, 2021
0
5
