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Britain bans 'harmful' gender stereotypes from ads

Ads featuring "harmful gender stereotypes" which are likely to cause offence will be banned in Britain from Friday under new rules that could have a major impact on the industry.

The hidden secrets of creating a viral YouTube ad

Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral ads, brands should arouse ...

Facebook to block foreign ads for Australia election

Facebook will block election advertising from outside Australia ahead of polls next month, in the wake of growing criticism of the social media giant's role in the spread of disinformation.

Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

Scam ads promoting fake tax breaks prosper on Facebook

Hundreds of ads on Facebook promised U.S. homeowners that they were eligible for huge state tax breaks if they installed new solar-energy panels. There was just one catch: None of it was true.

Facebook beefs up political ad rules ahead of EU election

Facebook said Friday it is further tightening requirements for European Union political advertising, in its latest efforts to prevent foreign interference and increase transparency ahead of the bloc's parliamentary elections.

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