US Internet ad revenue hit record in 2010

Apr 13, 2011
People shop online in 2006 in Washington, DC. US online advertising revenue rose 15 percent last year to a record $26 billion, the Interactive Advertising Bureau and PricewaterhouseCoopers said Wednesday.

U.S. Internet advertising revenue hit a record $26 billion in 2010.

A PricewaterhouseCoopers report commissioned by the Interactive Advertising Bureau says that last year's ad revenue grew 15 percent from 2009. The previous record was in 2008, when full-year revenue hit $23.4 billion.

The report, released Wednesday, says fourth-quarter also hit a record $7.4 billion. That's up 16 percent from the fourth quarter of 2009.

By far the most popular ad format was search, which represented 46 percent, or $12 billion, of the year's total revenue. This was up 12 percent from a year earlier.

PricewaterhouseCoopers partner David Silverman says more time spent online, boosted by the popularity of digital videos and social media, has helped fuel the ongoing growth.

Explore further: Are Silicon Valley tech giants real innovators or spoilt rich kids?

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Online ad revenue up 2.6 pct in 4Q to $6.3 bln

Apr 08, 2010

(AP) -- Online advertising revenue grew by 2.6 percent in the fourth quarter, the first year-over-year increase in more than 12 months as companies became more comfortable with spending on marketing, according to report ...

Signs of recovery for online ad market in US

Apr 07, 2010

Online advertising revenue hit a record 6.3 billion dollars in the United States in the fourth quarter of the year, a bright spot in an otherwise dismal year, according to a report on Wednesday.

Half-year record for US online ad revenue: IAB

Oct 12, 2010

US online advertising revenue rose 11.3 percent during the first six months of the year to 12.1 billion dollars to set a half-year record, the Interactive Advertising Bureau (IAB) said Tuesday.

Web ad revenue grew in 4Q but slower than in past

Mar 30, 2009

(AP) -- U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.

US online ad revenue down 5.4 pct in third quarter

Nov 25, 2009

(AP) -- Online advertising revenue in the U.S. fell 5.4 percent in the third quarter from a year ago, as the sputtering economy kept its tight grip on even the fastest growing segment of industry, according to a report released ...

Recommended for you

Turner channels removed from Dish amid pact spat

22 hours ago

Channels such as Cartoon Network and CNN are no longer part of Dish's programming lineup as a deadline has passed for the satellite TV provider and Turner Broadcasting to renew their distribution agreement.

Verizon reports higher 3Q net income, revenue

23 hours ago

Verizon Communications Inc. on Tuesday reported higher net income and revenue in its third quarter, helped by strong wireless subscriber growth and demand for its high-speed FiOS Internet services.

User comments : 0