US newspaper circulation drops five percent

October 25, 2010
A street vendor waits for customers at a Newsstand in San Francisco in February 2010. Average daily US newspaper circulation fell 4.99 percent during the six months ending on September 30 compared with the same period a year ago, the Audit Bureau of Circulations (ABC) said.

Average daily US newspaper circulation fell 4.99 percent during the six months ending on September 30 compared with the same period a year ago, the Audit Bureau of Circulations (ABC) said.

Average Sunday circulation fell 4.46 percent, the bureau said.

While the drop provided another dose of bad news for an industry that has seen a wave of bankruptcies, closures and cutbacks, the decline was not as steep as during the previous reporting period.

Average daily fell 8.74 percent during the previous six months while Sunday circulation dropped 6.54 percent.

Of the top 25 US daily papers, The , owned by Rupert Murdoch's News Corp., was one of just two reporting a daily circulation gain.

The Wall Street Journal's average daily circulation increased 1.82 percent to 2.06 million while that of the Dallas Morning News was up 0.25 percent to 264,459.

New York's Newsday, the San Francisco Chronicle and the Houston Chronicle all registered double-digit declines in circulation.

The latest ABC figures come as US newspapers grapple with declining print , eroding circulation and the migration of readers to free news on the Web.

Explore further: US newspaper circulation figures herald more bad news

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4 comments

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Bob_B
5 / 5 (1) Oct 25, 2010
Newspapers used to serve communities. IMHO newspapers now serve corporations and R. Murdock (sp?).
Nemo
not rated yet Oct 25, 2010
Who needs paper these days? I feel sorry for the 2x/ month calls from the newspaper solicitors. When tablets become ubiquitous expect about another 15% drop.
Shootist
3 / 5 (2) Oct 25, 2010
US newspaper circulation drops five percent


The Main Stream Media Death Watch™ continues.
COCO
1 / 5 (1) Oct 26, 2010
there remains time for the fourth estate to come clean and do what they are trained to do - investigate - the endless wars - the thiefs of Wall Street and even the Prince of Peace Obama - god of change.

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