Heart group backs video games in obesity campaign

May 17, 2010

(AP) -- Nintendo is partnering with the American Heart Association to promote its popular Wii gaming console.

The unlikely partnership Monday comes amid growing concern about obesity among kids who spend much of their time with television and video games.

But the AHA says it is giving the Wii its iconic heart branding because it will encourage sedentary Americans to take the first step toward . The comes with a controller that encourages people to physically move as they play.

AHA President Clyde Yancy says "We can keep beating the drum on traditional exercise and make small changes to the obesity epidemic, or we can try something that is really provocative and new."

Co. is donating $1.5 million to the AHA as part of the partnership.

Explore further: Struggling BlackBerry announces new round of layoffs

0 shares

Related Stories

Global sales of Nintendo's Wii top 50 million

Mar 26, 2009

(AP) -- Japanese game maker Nintendo Co. said Thursday global sales of its popular Wii video game console have topped 50 million since it went on sale worldwide in late 2006.

Wii video game carries doctor's warning

Jun 08, 2007

Too much time playing the Nintendo Wii video game system can give players an acute form of tennis elbow, a doctor in Barcelona, Spain, warns.

Nintendo's 'Revolution' becomes 'Wii'

Apr 27, 2006

Japan's Nintendo announced that its new gaming console -- known during development as "Revolution" -- will be called "Wii" and will be unveiled next month. ...

Nintendo launches dark Wii, expanded bundle in US

May 03, 2010

(AP) -- Nintendo Co. is trying to expand U.S. sales of the Wii by throwing in an extra game and its MotionPlus accessory for making the console's signature motion-sensing wand more precise. The company is also offering a ...

Nintendo cutting Wii price by $50 to $200 (Update)

Sep 24, 2009

(AP) -- Nintendo on Sunday will cut the price of its popular Wii console by $50, in a bid to broaden its appeal among potential new customers as it prepares to release the Wii Fit-Plus and New Super Mario ...

Nintendo, Google to release Wii 'web search' game

Apr 07, 2010

Japanese video game maker Nintendo said Wednesday it had jointly developed a Wii game with US Internet giant Google in which players compete to generate the most search engine results.

Recommended for you

Yik Yak's frat-bro founders shrug off growing pains

1 hour ago

The most popular post of all time on Yik Yak is a dirty joke. Less than 2 years old, the Atlanta-based social network is geared mostly toward college students who access and post unsigned announcements through an app on their ...

Uber drivers fined in Hungary

May 24, 2015

The Hungarian tax authority fined Uber drivers in its first probe against the ride-sharing service which the economy ministry said Saturday "ignores passenger safety" and must be made to follow regulations.

Domino's taking orders via tweet

May 22, 2015

Domino's on Wednesday launched perhaps the easiest way to satisfy a pizza craving this side of mind reading: order by tweet.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.