Writing in the International Journal of Technology Marketing, Georgios Tsekouropoulos of the Hellenic Open University, in Patra, Greece, discusses the notion of viral advertising. Specifically, he addresses the relationship ...
Economics & Business
Sep 20, 2019
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Vietnam has seized more than nine tonnes of suspected ivory in a timber shipment from the Republic of Congo, customs officials said Friday, in one of the country's largest illegal wildlife hauls in years.
Ecology
Mar 29, 2019
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Researchers from ITMO University report that they have predicted personality features such as gender using data from an online gaming platform. This is one of the first studies of machine learning applied to a large amount ...
Machine learning & AI
Feb 7, 2019
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Exposure to prompts to make in-app purchases in mobile games has a significant impact on children's purchasing behaviour, according to a recent study funded by the European Commission involving Dr Giuseppe Veltri, who now ...
Social Sciences
Jul 6, 2016
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When Toyota or Chrysler recalls one of its models, the news spreads all over social media, with most consumers bad-mouthing the recalled model. But it turns out that the bad-mouthing is not limited to the offending vehicles. ...
Economics & Business
Nov 2, 2015
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College students have been ditching their cell phones for smart phones in droves the last three years, but they're growing annoyed with advertisements from marketers on their mobile devices, says new research from Ball State ...
Business
Feb 27, 2013
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Financial news and information group Thomson Reuters said Friday third-quarter profit rose 25 percent from a year ago to $462 million, led by its financial and audit services.
Business
Nov 2, 2012
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French media and telecom group Vivendi is in talks to merge its embattled mobile and internet unit SFR with cable operator Numericable, news media reported.
Business
Oct 15, 2012
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(Phys.org)—Chief marketing officers (CMOs) are less optimistic about the U.S. economy than they were six months ago, a new survey reveals.
Economics & Business
Aug 23, 2012
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Facebook's initial public offering will make lots of its staff in California rich -- and should therefore help the perennially cash-strapped state fill a whopping $16 billion budget hole.
Business
May 18, 2012
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