People feel closer to businesses and nonprofits that solicit their advice, but soliciting expectations can distance potential customers, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 18, 2011
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India's long-awaited auction for third generation (3G) mobile telecom services will be held on schedule next month, a minister said Friday, dismissing media speculation of a delay.
Telecom
Dec 11, 2009
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(AP) -- The chief executive of Time Warner Cable Inc. offers this warning to Comcast Corp. on its purchase of a controlling stake in NBC Universal: Mixing content and distribution is harder to accomplish than it looks.
Telecom
Dec 8, 2009
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(AP) -- After buzz built online about a new marketing job, Best Buy Co. Inc. is reworking the help-wanted listing that sought Twitter experience and put a number on it - 250 followers.
Internet
Jul 21, 2009
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(AP) -- Online retailers are shifting their marketing from traditional advertising to less expensive tools like Facebook.com and Twitter and e-mail as they seek market share or just work to retain customers, according to ...
Internet
May 5, 2009
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Social media influencers can wield considerable power when it comes to advocating for brands and even causes specifically with the niche that is their following on a given platform. Among the various platforms, Instagram, ...
Social Sciences
Oct 22, 2021
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During the COVID-19 pandemic, small and medium-sized firms (SME) have become increasingly dependent on social media as a tool for their international sales process, according to a recent study published in International Business ...
Economics & Business
Feb 9, 2021
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For SMEs seeking to enter the international markets, social media is a tool for overcoming liabilities connected to their smallness, newness and foreignness, a new study from the University of Eastern Finland shows. According ...
Social Sciences
Dec 10, 2020
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3
Back in the day, if you liked a brand, you bought and used its products, perhaps mentioning or even recommending to friends and family. Today, the ubiquity of social media means that consumers have so many additional, albeit ...
Economics & Business
Aug 4, 2020
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The more interactions and connections a firm's social media marketing strategy generates, the more customer engagement value it brings.
Economics & Business
Jun 26, 2020
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