LinkedIn results give relief to social media

The professional social media group LinkedIn reported better-than-expected results Thursday, giving some relief to a sector battered by disappointments from Facebook and others.

Study examines what makes a video go viral (w/ Video)

(Phys.org) -- When it comes to marketing via video sharing on social media, choosing an influential person to “seed” a video is essential — but video quality isn’t all that important.

Salesforce buys Buddy Media for 'marketing cloud'

Salesforce.com, a major customer relations management software firm, said Monday it was buying the social media marketing firm Buddy Media for $689 million in cash and stock.

Facebook deflates any thought of new tech bubble

The horrendous stock market debut for Facebook suggests investors are not ready to jump in and create another tech bubble despite big expectations for social media, analysts say.

Stock traders look to Facebook, Twitter for tips

The next big stock tip might be as close as a Twitter feed. Professional traders are developing computer programs that scour Internet posts in search of the next stock market darling. Their technology analyzes everything ...

P&G marketing layoffs new sign of the times, expert says

Consumer goods giant Proctor & Gamble’s move to lay off some 1,600 employees globally, many in the marketing area, foretells a trend in which more companies will move their advertising dollars from traditional to digital ...

Social media fuel small businesses from startup stage

Laid off after 23 years in the mortgage lending business, Dede Parise couldn't find a job. So she took a marketing class to reinvent her career, and before long she turned an assignment into a company.

Asia budget carriers eye social media to cut costs

Asian budget carriers are increasingly using social networks like Facebook to boost their business and even channel customer criticism, without resort to print advertising, industry chiefs said Thursday.

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