Investment in the future: Making influencers affordable

Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...

International study shows staycations are likely here to stay

An international study by tourism and hospitality experts in the U.S. and China has determined the "staycation phenomenon," which reached prominence during the COVID-19 pandemic, is still going strong and is most likely here ...

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