New study shows marketing a brand's simplicity can backfire
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.
Economics & Business
8 hours ago
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1
A study published in the International Journal of Electronic Marketing and Retailing has provided new insights into social media influencers, particularly focusing on those in the women's fashion sector on the well-known ...
Social Sciences
May 30, 2024
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A local ice cream shop has decided to offer a featured flavor of the week. But instead of just choosing Rocky Road or Black Raspberry, management has elected to spin a wheel with all its flavors on it, and leave the choice ...
Economics & Business
May 30, 2024
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A market is any one of a variety of different systems, institutions, procedures, social relations and infrastructures whereby persons trade, and goods and services are exchanged, forming part of the economy. It is an arrangement that allows buyers and sellers to exchange things. Markets vary in size, range, geographic scale, location, types and variety of human communities, as well as the types of goods and services traded. Some examples include local farmers’ markets held in town squares or parking lots, shopping centers and shopping malls, international currency and commodity markets, legally created markets such as for pollution permits, and illegal markets such as the market for illicit drugs.
In mainstream economics, the concept of a market is any structure that allows buyers and sellers to exchange any type of goods, services and information. The exchange of goods or services for money is a transaction. Market participants consist of all the buyers and sellers of a good who influence its price. This influence is a major study of economics and has given rise to several theories and models concerning the basic market forces of supply and demand. There are two roles in markets, buyers and sellers. The market facilitates trade and enables the distribution and allocation of resources in a society. Markets allow any tradable item to be evaluated and priced. A market emerges more or less spontaneously or is constructed deliberately by human interaction in order to enable the exchange of rights (cf. ownership) of services and goods.
The historical origin of markets is the physical marketplaces which would often develop into small communities, towns and cities.[citation needed]
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