(PhysOrg.com) -- The brand name logo on a laptop or a shirt pocket may do the same thing for some people that a pendant of a crucifix or Star of David does for others.
Social Sciences
Sep 28, 2010
15
1
The Renault-Nissan-Mitsubishi alliance narrowly held onto its place as the top seller of cars last year despite the spectacular arrest of its boss Carlos Ghosn, figures showed Wednesday, beating Volkswagen and Toyota.
Automotive
Jan 30, 2019
0
23
If you're trying to sell a new brand of cereal, teaming up with Kellogg's or General Mills would seem like a really great idea. However, a new study in the Journal of Consumer Research shows that partnering with established ...
Economics & Business
Mar 04, 2015
0
23
Millions of people are expected to switch off their lights for Earth Hour Saturday in a global effort to raise awareness about climate change that will even be monitored from space.
Environment
Mar 31, 2012
6
0
Cameras that check around the car for pedestrians. Radar that stops you from drifting out of your lane. An engine able to turn off automatically at traffic lights to conserve fuel.
Hi Tech & Innovation
Jul 05, 2013
3
0
(AP) -- Acer Inc. of Taiwan said Friday it plans solid growth in the previously hard-to-crack Japanese market with a new slim, lightweight laptop that boasts an eight-hour battery life and a cheap price.
Hardware
May 22, 2009
0
0
(Phys.org) —New work published by a University of Georgia researcher helps explain why consumers gravitate toward "Got milk?" rather than "I'm lovin' it."
Economics & Business
Jun 26, 2014
0
0
(AP) -- Apple is on the verge of doing what few others have: change the English language. When you have a boo-boo, you reach for a Band-Aid not a bandage. When you need to blow your nose, you ask for Kleenex not tissue. ...
Business
Apr 08, 2012
18
0
German carmaker Volkswagen said Friday it would recall 410,000 cars from its own brand and Spanish subsidiary Seat over faulty seat belts, warning customers not to use the middle seat in the meantime.
Business
May 11, 2018
0
11
New research suggests our unconscious self-beliefs influence what we value in luxury items, and that rather than targeting particular kinds of consumers, marketers should shape our self-beliefs to fit with their brand.
Economics & Business
Sep 04, 2017
3
8
