For decades, corporations used a steadfast formula in branding a product: big advertising investments that produced customer awareness and built a positive product reputation. By investing heavily in and tightly managing ...
Economics & Business
Apr 22, 2015
0
113
(PhysOrg.com) -- The brand name logo on a laptop or a shirt pocket may do the same thing for some people that a pendant of a crucifix or Star of David does for others.
Social Sciences
Sep 28, 2010
15
1
Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell's latest research in consumer psychology.
Social Sciences
Sep 15, 2023
0
80
Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and other consumers, according to a new study in the Journal of Consumer ...
Social Sciences
Jul 16, 2012
2
0
Millions of people are expected to switch off their lights for Earth Hour Saturday in a global effort to raise awareness about climate change that will even be monitored from space.
Environment
Mar 31, 2012
6
0
If you're trying to sell a new brand of cereal, teaming up with Kellogg's or General Mills would seem like a really great idea. However, a new study in the Journal of Consumer Research shows that partnering with established ...
Economics & Business
Mar 4, 2015
0
23
Even after all these years, the offer still sounds really enticing.
Internet
Jul 12, 2019
0
16
(AP) -- Acer Inc. of Taiwan said Friday it plans solid growth in the previously hard-to-crack Japanese market with a new slim, lightweight laptop that boasts an eight-hour battery life and a cheap price.
Hardware
May 22, 2009
0
0
The fashion industry is one of the most polluting industries in the world, producing 20% of global wastewater and 10% of global carbon emissions—and it's estimated that by 2050 this will have increased to 25%. A staggering ...
Environment
Sep 25, 2019
7
18
German carmaker Volkswagen said Friday it would recall 410,000 cars from its own brand and Spanish subsidiary Seat over faulty seat belts, warning customers not to use the middle seat in the meantime.
Business
May 11, 2018
0
11
