Video blogs must make clear when their content is advertising, Britain's ad standards body announced as it released new guidance for vloggers on Wednesday.
Shock advertising has become obsolete and marketers need to implement alternative ways of "breaking through the clutter", according to Wits research.
Chinese Internet giant Tencent saw its net profit surge by 25 percent in the second quarter buoyed by growth in online advertising revenue and its popular messaging service WeChat, the company said Wednesday.
Advertising is something impossible to avoid. Outdoor advertising is one way of approaching the public, and it has two main categories: the 'classic' paper and glue based, and the 'modern' based on digital technology. Both ...
Advertising giant M&C Saatchi is currently testing advertising billboards with hidden Microsoft Kinect cameras that read viewers' emotions and react according to whether a person's facial expression is happy, sad or neutral.
Facebook reported a dip in its quarterly profit Wednesday but said revenues surged on mobile advertising gains, as its user base neared 1.5 billion.
Pandora fans can now listen to a full hour of music uninterrupted by ads - if they agree to watch or interact with an advertisement first.
Yelp is getting panned by investors after the online business review service sank to a second-quarter loss and dimmed its outlook amid a slowdown in its digital advertising sales.
The online ad that led you to your new favorite pair of shoes might seem innocuous, but according to University of Virginia Associate Professor of Economics and Computer Science Denis Nekipelov, the algorithms behind such ...
Microsoft is handing off some its digital advertising business to AOL and selling its street-image mapping operation to Uber, as the giant software company tries to focus on activities more relevant to its core business.