Blogs must adapt or die

Credit: CC0 Public Domain

Blogs, or as they were originally known, weblogs, first hit the World Wide Web back in 1997. The term "weblog" was coined in December that year and almost immediately abbreviated to "blog". The subsequent two decades saw the rise and rise of millions of blogs, they rode the wave of Web 2.0, became multi-author publication tools, and many matured into fully-fledged information and news services.

Now, writing in the in International Journal of Electronic Business, Parag Uma Kosalge, Suzanne Crampton, and Ashok Kumar of the Department of Management, at Seidman College of Business, at Grand Valley State University, in Grand Rapids, Michigan, USA, ask whether blogs have had their day given the rise of social media and social networking sites and systems, such as Twitter, Instagram, Snapchat, and Facebook, which are outpacing blogs in so many ways today.

Their study of over four hundred found statistically significant evidence for reduced user awareness and consideration of blogging in recent years. However, their study also identified four areas that users still find important for blogs, such as employee networking and online sales. As with many aspects of technology and in particular information and communications technology, the services on which users rely and use the most are constantly shifting. The services must, in the parlance of natural selection, adapt or die. Blogs may not have had their day, but it is critical that bloggers recognize the opposition they face from other non-blogging services online and in order to be sustainable must find ways to ride whichever wave comes along.

More information: Parag Uma Kosalge et al. Blogs: are they headed downwards in social networking An empirical analysis, International Journal of Electronic Business (2019). DOI: 10.1504/IJEB.2019.099063

Provided by Inderscience

Citation: Blogs must adapt or die (2019, April 26) retrieved 17 June 2024 from
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Explore further

Social networking top online activity in US


Feedback to editors