Instagram adds verified accounts to 'stop bad actors'

August 29, 2018
MENLO PARK, CA: An attendee takes a photo of the instagram logo during a press event at Facebook headquarters on June 20, 2013 in Menlo Park, California. Instagram is out to undercut duplicity by offering authenticated accounts

Instagram on Tuesday set out to thwart duplicity with an option to authenticate high-profile accounts at the Facebook-owned image or video sharing social network.

Blue badges displayed at Instagram accounts will indicate holders have gone through a verification process that includes providing photos of identity documentation, according to chief technology officer Mike Krieger.

"Keeping people with bad intentions off our platform is incredibly important to me," Krieger said in an online post.

"That means trying to make sure the people you follow and the accounts you interact with are who they say they are, and stopping bad actors before they cause harm."

The long-awaited feature comes as Facebook battles to prevent the social network or its messaging platforms from being taken advantage of by those out to spread misinformation.

Verification badges are intended to enable Instagram users to know when posts actually come from accounts of celebrities, notable public figures, big brands or well-known organizations.

"We will review verification requests to confirm the authenticity, uniqueness, completeness and notability of each ," Krieger said.

In coming weeks, profiles of accounts with huge audiences will start showing more information, such as when they were created, where it is located, and what ads it may be running, according to Instagram.

Instagram it June announced it passed a billion active users, and unveiled a new long-form video feature in a bid to attract "creators" like those on YouTube.

It became the fourth Facebook platform to hit the billion-user mark, including the namesake social network with more than two billion users, and the messaging applications WhatsApp and Messenger.

Facebook acquired Instagram in April 2012 for a combination of cash and stock worth some $1 billion at the time.

While Facebook offers no detailed revenue breakdown, eMarketer estimated Instagram will generate $5.48 billion in net US ad revenue this year, up 70.4 percent from last year and accounting for more than one-fourth of Facebook's net mobile ad revenue.

Explore further: With a billion users, Instagram takes on YouTube in video (Update)

Related Stories

Instagram user base surges to 500 million

June 21, 2016

The user base of photo-sharing service Instagram has surged to half a billion, adding its latest 100 million in less than a year, the Facebook-owned application said Tuesday.

Recommended for you

Fish-inspired material changes color using nanocolumns

March 20, 2019

Inspired by the flashing colors of the neon tetra fish, researchers have developed a technique for changing the color of a material by manipulating the orientation of nanostructured columns in the material.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.