Twitter shift aims to deliver more news on timelines

June 13, 2018
Twitter's revamped timeline aims to deliver more news and personalized content, moving further away from its original chronological feed

Twitter said Wednesday it would revamp user timelines as part of an effort to deliver more news and personalized content, the latest effort to attract more users to the platform.

The new features shift further away from Twitter's original chronological feed and represent a stepped-up effort to be a destination to find , especially breaking news.

"We are announcing a wide set of changes to make it easier to find and discover what is 'happening now' on Twitter—be it breaking news or events," said consumer product team member Sriram Krishnan in a tweet.

"The goal is to make it easy to quickly find and follow the events and breaking news you care about on Twitter. Especially if you already don't have a well-curated timeline."

The redesign builds on a feature called "Happening now" introduced last year to allow people to follow their favorite sports teams.

"We're now expanding this to include Tweets about breaking and personalized news," said Twitter vice president Keith Coleman in a blog post.

"At the top of your timeline, you'll see news that's relevant to you along with the surrounding tweets and videos."

Coleman said Twitter is also expanding news notifications for smartphone user who choose this.

"We've been sending breaking news notifications to keep people in the know, in the moment," he said.

"Now we're experimenting with sending notifications to you based on your interests (like who you follow and what you about), so you won't miss a beat."

Twitter's news feature called Moments will be redesigned as well as a vertical feed instead of a horizontal one that requires swiping.

"In our tests of this new look, we saw significantly more people using and returning to Moments. So, we're starting to introduce this new vertical timeline experience for Moments," Coleman said.

Twitter has developed a core base of celebrities, journalists and politicians but user growth has been sluggish compared with rival social networks.

In the first quarter it added a modest six million monthly active users to boost its total to 336 million, as it reported its second consecutive quarterly profit.

The move by Twitter follows actions by other internet platforms to more actively curate news and curb the spread of misinformation that proliferated, notably during the 2016 US election.

Chief executive Jack Dorsey said of the latest redesign: "This is happening. And really gets closer to what Twitter wants to be."

Explore further: Twitter experiments with 'News Tab' feature

Related Stories

Twitter experiments with 'News Tab' feature

August 4, 2015

Twitter rolled out a News Tab feature to some of its U.S. users Tuesday, an experimental effort to make it easier for people to find headlines that are trending on the platform.

Recommended for you

Under-fire Apple removes 25,000 apps in China

August 20, 2018

Apple said Monday it had removed many gambling-related apps from its Chinese app store as the US giant comes under scrutiny amid trade tensions between Beijing and Washington.

Robots as tools and partners in rehabilitation

August 17, 2018

In future decades, the need for effective strategies for medical rehabilitation will increase significantly, because patients' rate of survival after diseases with severe functional deficits, such as a stroke, will increase. ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.