Zagat on menu for restaurant review site Infatuation (Update)

March 5, 2018
Restaurant review newcomer The Infatuation is buying veteran Zagat from Google for an undisclosed amount

Restaurant review new-comer The Infatuation announced Monday a deal to buy veteran Zagat from Google for an undisclosed amount.

Since Google bought Zagat a little more than six years ago for a reported $151 million, the long-established service for evaluating dining experiences has seen appetites turn to internet age services such as Yelp.

"Zagat has helped us provide useful and relevant dining results for users across our various products," Google vice president of product Jen Fitzpatrick said in a joint statement.

"The Infatuation is an innovative company that will be a terrific home for the Zagat brand."

The Infatuation planned to cook the Zagat brand into its website and mobile application as part of a stated mission to become an influential global restaurant discovery platform.

"Iconic brands don't become available very often, and Zagat is about as iconic as it gets," Infatuation co-founder and chief executive Chris Stang said.

Zagat will remain a separate platform, working in tandem with The Information, according to the company.

Zagat was founded in 1979 by Tim and Nina Zagat, serving restaurant ratings in printing guides and online. The team of reviewers grew, as did the types of industries covered in guides.

The Infatuation launched in 2009, particularly targeting smartphone-generation restaurant seekers, and boasts reaching more than three million people monthly in an array of cities around world.

"Tim and I are very excited for Zagat's next chapter with The Infatuation," Nina Zagat said.

Explore further: Google paid $125 million for Zagat: WSJ

Related Stories

Google paid $125 million for Zagat: WSJ

September 9, 2011

Internet search and advertising giant Google paid around $125 million for restaurant review guide Zagat, The Wall Street Journal reported on Friday.

Google paid $151M for Zagat in flurry of 3Q deals

October 27, 2011

Google spent more than $500 million to acquire another 27 companies during the third quarter, ensuring this year will be busiest shopping spree in the Internet search leader's history.

Google buys Frommer's travel guides

August 13, 2012

US publishing house John Wiley & Sons said Monday it is selling all of its travel assets - including the well known Frommer's brand - to Internet titan Google.

Recommended for you

Robots as tools and partners in rehabilitation

August 17, 2018

In future decades, the need for effective strategies for medical rehabilitation will increase significantly, because patients' rate of survival after diseases with severe functional deficits, such as a stroke, will increase. ...

Security gaps identified in internet protocol IPsec

August 15, 2018

In collaboration with colleagues from Opole University in Poland, researchers at Horst Görtz Institute for IT Security (HGI) at Ruhr-Universität Bochum (RUB) have demonstrated that the internet protocol IPsec is vulnerable ...

Researchers find flaw in WhatsApp

August 8, 2018

Researchers at Israeli cybersecurity firm said Wednesday they had found a flaw in WhatsApp that could allow hackers to modify and send fake messages in the popular social messaging app.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.