Volkswagen bets on new technology to bounce back from crisis

November 22, 2016 by David Mchugh
The head of Volkswagen core brand Herbert Diess speaks at a news conference at the Volkswagen headquarters in Wolfsburg, northern Germany, Tuesday Nov. 22, 2016. Volkswagen division head Herbert Diess said that the goal is "to fundamentally change Volkswagen" as it bounces back from a scandal over cars rigged to cheat on diesel emissions tests. The plan foresees new investments in electric-car technology and in software that would enable new ways of using and sharing cars over the longer term. (Philipp von Ditfurth/dpa via AP)

Volkswagen's namesake brand hopes to bounce back from its diesel emissions scandal with a broad restructuring that will mean more battery-powered cars, digital services such as ride-sharing, and more SUVs for the U.S. market.

Herbert Diess, the head of the Volkswagen division, unveiled the company's Transform 2025 plan at a news conference Tuesday, saying that "in the coming years, we will fundamentally change Volkswagen. Only a few things will remain as they are."

The plan foresees a major shift in focus toward investments in electric-car technology and in software to enable new ways of using and sharing cars. The Volkswagen division alone expects to sell a million electric vehicles a year by 2025. Including the company's other brands, such as SEAT and Skoda, the Volkswagen Group expects to sell up to 3 million electrics by then.

Diess said the company would also "massively step up" its capacity to develop software, aiming to create industry-leading programs and hardware systems for digitally connected and autonomous cars by 2025.

Another element of the plan is increasing sales in the U.S. by introducing products that are more appropriate for the market, such as more SUVs and larger cars. This year, Volkswagen-badged cars have only 1.8 percent of the U.S. market through October, badly lagging competitors such as General Motors, Ford, Fiat Chrysler and Toyota.

The head of Volkswagen core brand Herbert Diess speaks at a news conference at the Volkswagen headquarters in Wolfsburg, northern Germany, Tuesday Nov. 22, 2016. Volkswagen division head Herbert Diess said that the goal is "to fundamentally change Volkswagen" as it bounces back from a scandal over cars rigged to cheat on diesel emissions tests. The plan foresees new investments in electric-car technology and in software that would enable new ways of using and sharing cars over the longer term. ( Philipp von Ditfurth/dpa via AP)

Diess also said the company would start making electric vehicles in the U.S. by 2021. Currently Volkswagen makes Passat sedans at its plant in Chattanooga, Tennessee.

"For years, a concept for success in the U.S. has been lacking," Diess said at the company headquarters in Wolfsburg, Germany. "Sometimes we have not been on the bandwagon with new market trends."

He said regional managers would get "more local responsibility" to make decisions and meet local conditions.

The head of Volkswagen core brand Herbert Diess os pictured after a news conference at the Volkswagen headquarters in Wolfsburg, northern Germany, Tuesday Nov. 22, 2016. Volkswagen division head Herbert Diess said that the goal is "to fundamentally change Volkswagen" as it bounces back from a scandal over cars rigged to cheat on diesel emissions tests. The plan foresees new investments in electric-car technology and in software that would enable new ways of using and sharing cars over the longer term. ( Philipp von Ditfurth/dpa via AP)

The plan for the Volkswagen brand follows Friday's announcement that the division would eliminate 30,000 jobs, of which 23,000 in Germany, and create 9,000 new positions focused on new technologies.

Diess said the company aims to raise profit margins on sales to 6 percent by 2025, from just 2 percent in 2015. Profitability at the Volkswagen brand has lagged due to its higher cost base, the result of a strong role for employee representatives. They have half the board seats, and are generally supported by the government of Lower Saxony, which holds a stake in the company. Partly as a result, Volkswagen Group makes most of its profits from its luxury brands Audi and Porsche.

The company struck a deal with its workforce, which agreed to the job reductions through voluntary means such as early retirement over a period of years. In return, employees won a commitment to locate new technology development and manufacturing in Germany.

The head of Volkswagen core brand Herbert Diess speaks at a news conference at the Volkswagen headquarters in Wolfsburg, northern Germany, Tuesday Nov. 22, 2016. Volkswagen division head Herbert Diess said that the goal is "to fundamentally change Volkswagen" as it bounces back from a scandal over cars rigged to cheat on diesel emissions tests. The plan foresees new investments in electric-car technology and in software that would enable new ways of using and sharing cars over the longer term. ( Philipp von Ditfurth/dpa via AP)

Volkswagen has agreed to pay $15 billion under a settlement with U.S. authorities and car owners over cars equipped with software that turned off emissions controls under normal driving conditions. The scandal has served as a spur for the company to shake up its management culture and address longstanding issues such as the cost question in Germany.

Electric cars remain only a small fraction of the global market. Yet major automakers are investing heavily in battery power vehicles as they position themselves for a time when increasing range and falling costs tip the balance and make consumers more interested. Along with electric vehicles, automakers are working on vehicles that take over more and more functions from the drivers, and on new ways of using and owning cars such as app-based ridesharing and carsharing.

The head of Volkswagen core brand Herbert Diess speaks at a news conference at the Volkswagen headquarters in Wolfsburg, northern Germany, Tuesday Nov. 22, 2016. Volkswagen division head Herbert Diess said that the goal is "to fundamentally change Volkswagen" as it bounces back from a scandal over cars rigged to cheat on diesel emissions tests. The plan foresees new investments in electric-car technology and in software that would enable new ways of using and sharing cars over the longer term. ( Philipp von Ditfurth/dpa via AP)

Explore further: Volkswagen to spend up to $8.8B on diesel buybacks, fixes

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gkam
1 / 5 (6) Nov 22, 2016
They did a great job in electrifying their e-Golf. We love it. It has been almost a full year, so it had its first visit for a checkup, no problems, no cost. It replaced a 20 mpg Camry, and we have saved over 600 gallons of expensive California blended gasoline so far. And no oil changes, no filters, no leaks, no maintenance.

EVs can save that company, I think.
gkam
1 / 5 (6) Nov 22, 2016
Hmm,. . I see I have two dissenting readers. Let's see their own experiences with electric vehicles.

Be specific.
Captain Stumpy
4.2 / 5 (5) Nov 22, 2016
@STOLEN VALOR LIAR-kam
Let's see their own experiences with electric vehicles
FACTS:
they don't have the pulling capacity to tow livestock, so i couldn't use it for that

didn't have 4WD for the life of a rural person, so ...

didn't have the range required for long distance remote travel (min 300 mile)

-Experience trumps you-

until the EV market makes something that is capable of functioning in the farm, rural and remote market, there will be people who absolutely can't afford to have one, and that doesn't even consider the vehicle cost

EV's are great vehicles for city dwellers with short length (or time) commutes
some rural folk will love them as well so long as there is a way to keep them serviced (charged or fixed)

repeating your same tired lie or opinion doesn't make it more true

PS - you can't drive, apparently
I had a Camry twice - got far better than 20mpg in both the Auto and Standard transmissions
gkam
1 / 5 (6) Nov 22, 2016
So, you do not have an EV. It is exactly what I said.

No experience, no valid opinion.
Captain Stumpy
4 / 5 (4) Nov 22, 2016
@STOLEN VALOR LIAR-kam
No experience, no valid opinion
1- you asked for experience, and i answered with mine

2- my experience shows that at this moment, no EV can replace my truck

3- considering you can't actually prove you have an EV with any evidence, making a claim that you have one is like making a claim that you are a Toyota because you know how to stand in a garage
IOW -RULE 37

4- repeating yourself doesn't make it more true - especially when you've been proven to be a chronic liar

5- making a statement that can't be validated while claiming it's superior to known facts is no different than pseudoscience or religion

per your own request...
gkam
1 / 5 (6) Nov 22, 2016
Yes, we have 12,200 miles on the e-Golf - quiet, clean miles with startling performance. Ask Mike Massen to send you the picture of it, the house and the inverter. I sent him one months ago.

My EV claim is stronger than yours of military service. You have had none, and can prove none.

I sent you to three military websites with my name and picture on them. Where are yours?

Show us. I want this forum cleaned up of the snipers and liars here.
Captain Stumpy
4.2 / 5 (5) Nov 22, 2016
@STOLEN VALOR LIAR-kam
Ask Mike Massen blah blah I sent him one months ago
so?
how does that validate the claim that you own one?
i can send mike (or anyone else) a picture of an Ivory Billed Woodpecker in my back yard, but that don't make it real without the ability to validate the claim
You have had none, and can prove none
1- already proved you a liar on this in multiple threads
2- http://s1027.phot...p;page=1

reported for cross posting lies
I sent you
proved you lied here: http://phys.org/n...ity.html

reported for crossposting OT lies
Where are yours?
already presented to you

ignoring evidence doesn't make you right, it makes you stupid
I want this forum cleaned up of the snipers and liars here
then leave
it will be reduced by exactly one lying sniping POS

not gonna continue unless you post evidence

per your request
gkam
1 / 5 (6) Nov 22, 2016
Not one thing was wrong or had to be fixed or diddled with in our EV, and it is a year old. If VW keeps the quality up like that, they will be winners in the transportation of the future.

My regret is the new models so far do not have any greater range.
TheGhostofOtto1923
4.2 / 5 (5) Nov 22, 2016
Yes, we have 12,200 miles on the e-Golf - quiet, clean miles with startling performance. Ask Mike Massen to send you the picture of it, the house and the inverter. I sent him one months ago.

My EV claim is stronger than yours of military service. You have had none, and can prove none.

I sent you to three military websites with my name and picture on them. Where are yours?

Show us. I want this forum cleaned up of the snipers and liars here
Come on mods. We are SICK of dealing with this lying baiting troll. Every day exactly the same thing.

You delete his posts, please ban him entirely.
gkam
1 / 5 (6) Nov 22, 2016
In our annual checkup for the car, we found there are four, not three levels of regeneration. This means, perhaps true one-pedal driving. It is a life-saver in commuting or around town, with stop-and-go driving. Now, instead of losing brake material, you can generate more power for the battery and go farther after every stop or slowdown.

I see the Chevy Bolt will have it, too.

Them times done changed and left a lot of you thrashing around.
TheGhostofOtto1923
4.2 / 5 (5) Nov 22, 2016
In our annual checkup for the car, we found there are four, not three levels of regeneration. This means, perhaps true one-pedal driving. It is a life-saver in commuting or around town, with stop-and-go driving. Now, instead of losing brake material, you can generate more power for the battery and go farther after every stop or slowdown.
A serial liar will salt his lies with tons of extraneous facts to give the illusion of veracity.

The DMV says you don't own an EV. To prove you had PV you sent out pics of your neighbors roof.

You come here every day and make up the most outrageous lies because it thrills you to get away with it.

Mods do your job. Ban us both if it makes you feel better. Me and a dozen others are SICK of following this sicko around cleaning up his messes.

We obviously have more respect for this site than you do.
gkam
1 / 5 (6) Nov 23, 2016
The DMV says nothing of the sort. We have the e-Golf.

And I really did work on rocket planes at Edwards AFB in 1966-67. What were you doing then? And I sent you to military websites with my name and picture on them. Where are yours,"otto"?

You believed someone like Ira, who did not have the character to admit what I sent him, so he lied to you, and you bought it. Sorry "otto", but I am real and you are phony. Simple as that.

But you are coming apart, "otto". Your hate has pushed you too far, your psychopathy has not gotten the help you need, you crave, you disintegrate without.

BTW, it's hard to not burn rubber off the line with the 100% torque available from electric vehicles. I think anti-skid should be used.
Captain Stumpy
4.3 / 5 (6) Nov 23, 2016
@STOLEN VALOR LIAR-kam
And I really did work on rocket planes at Edwards AFB in 1966-67
no, you didn't

you were an aircraft radio repairman

saying you worked on rocket planes is like saying the person who replaces your tires at the local Wal-Mart Tire shop is a certified BMW mechanic
30150 ACFT RADIO RPMN

http://s1027.phot...&o=1

PW=VALIDATE

TheGhostofOtto1923
4.2 / 5 (5) Nov 23, 2016
You believed someone like Ira, who did not have the character to admit what I sent him, so he lied to you, and you bought it. Sorry "otto", but I am real and you are phony. Simple as that
Mods do your job. Ban us both if it makes you feel better. Me and a dozen others are SICK of following this sicko around cleaning up his messes.

We obviously have more respect for this site than you do.

Perhaps you are fearful that the mighty psychopath george kamburoff will sue you for defaming his good name?
gkam
1 / 5 (6) Nov 23, 2016
Yup. I was responsible for aircraft communications. Didn't I send you one story of what it was like to do an X-15 launch checkout? Or was it saving the EC-135N, the ARIA?

Our NF-104s were special, with two engines, one jet and one rocket. They would jet up high to light off the rocket, then go too high for the jet engine and small control surfaces to work. Extended wingtips and nose contained attitude thrusters, which taught our Apollo astronauts how to use them.

Now, let's get back to the electric vehicle. Chevy is already testing Bolts on the streets, but on automatic control. New day coming.
antialias_physorg
5 / 5 (3) Nov 23, 2016
The plan foresees a major shift in focus toward investments in electric-car technology and in software to enable new ways of using and sharing cars.

Sad to see that the only way to get a car maker to move forward is when they have - through their own greed and stupidity - burned their own business model.

"Sometimes we have not been on the bandwagon with new market trends."

No. Really? Do tell.
Translation from business speak: "We have fought nail, tooth and claw against any new market trends in this sector to protect our cash cows. But we've lost, so now we make all humble and sh*t."

These suits make me wanna puke.
gkam
1 / 5 (6) Nov 23, 2016
Don't puke on my e-Golf.

I have no idea how anybody could consider cheating in such a big market. It would come out sooner or later, like the lies of "WMD!".

I hope their EV offerings are good - we need the competition.

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