Huawei takes jab at Samsung with 'no explosion' phone

November 3, 2016
Richard Yu, CEO of Huawei Consumer Business Group, presents the new Huawei Mate 9 in Munich, southern Germany, on November 3, 2016

Chinese electronics firm Huawei on Thursday unveiled its latest Mate 9 smartphone in Munich, designed to challenge global market leaders Apple and Samsung with features including a high-quality camera and higher-capacity battery.

As Korea's Samsung struggles with negative publicity following the high-profile recall of its flagship Galaxy Note 7 smartphone in response to reports of it catching fire and exploding, Huawei has scented an opportunity.

Standing in front of a graphic comparing how hot the new phone gets while charging compared with a Samsung handset, Huawei consumer electronics chief Richard Yu jokingly promised "no explosions!" when charging the Mate 9—to a burst of laughter from the crowd gathered at a hotel in the German city.

Huawei has set itself the ambitious target of becoming the largest smartphone maker by market share within three to four years.

According to market research firm IDC, Huawei held 9.3 percent of the global market in the second quarter of 2016, placing it third behind Samsung with 22.8 percent and Apple with 11.7 percent.

But Huawei holds the number one spot in its home market China and says it is making inroads into European markets such as Spain and Italy, where consumers often buy phones and SIM cards separately rather than bundled from their network operator.

Huawei holds the number one spot in its home market China and says it is making inroads into European markets such as Spain and Italy

Partnerships with high-end German firms, including Leica for camera lenses and a luxury Porsche Design version of the Mate 9, are aimed at moving perceptions of the Chinese firm beyond its lower-end origins.

But Yu highlighted a slew of hardware and software features developed in-house by Huawei, which he said allowed for improved processing and gaming performance, longer battery life and faster charging.

"The most important part of this phone is speed," he told the blue-lit conference hall.

He claimed that the phone would launch popular apps like WhatsApp and Twitter around 50 percent faster than competing models from Apple and Samsung.

Software built into the phone also aims to prevent performance slowing down over time as users install more apps and fill the phone with data.

Explore further: Huawei targets premium segment with new phone, watch

Related Stories

Huawei's upcoming flagship phone to sport Leica camera

April 1, 2016

Controversial Chinese tech company Huawei's next smartphone will sport a camera from premium German manufacturer Leica, it said on Friday as it announced a jump in profits driven by its consumer division.

Huawei aims for high end with new smartphones

January 7, 2013

Chinese tech giant Huawei moved further into the high end of the smartphone market on Monday, unveiling two devices for Asian consumers aimed at rivaling the top global sellers.

Recommended for you

Coffee-based colloids for direct solar absorption

March 22, 2019

Solar energy is one of the most promising resources to help reduce fossil fuel consumption and mitigate greenhouse gas emissions to power a sustainable future. Devices presently in use to convert solar energy into thermal ...

What can machine learning reveal about the solid Earth?

March 22, 2019

Scientists seeking to understand Earth's inner clockwork have deployed armies of sensors listening for signs of slips, rumbles, exhales and other disturbances emanating from the planet's deepest faults to its tallest volcanoes. ...

A social bacterium with versatile habits

March 22, 2019

Related individuals of a soil bacterial species live in cooperative groups and exhibit astonishing genetic and behavioural diversity. ETH researchers recently published these findings in Science .

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

younesbkr1
not rated yet Nov 04, 2016
mobiles6.com is the best website for new phones reviews and spécifications, Reset all devices or factory reset all phones.

Mobiles6.com

mobiles6.com/

huawei mate 9 pro review

mobiles6.com/huawei-mate-9-pro/

How to Reset huawei mate 9 pro
comment factory reset huawei mate 9 pro

mobiles6.com/category/reset-phone/huawei/

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.