Apple buys US machine learning startup

Apple has been stepping up its artificial intelligence efforts to compete against rival services from Amazon, Google and Microso
Apple has been stepping up its artificial intelligence efforts to compete against rival services from Amazon, Google and Microsoft

Apple on Monday confirmed that it has bought US machine learning startup Turi as Silicon Valley giants focus on a future rich with artificial intelligence.

Turi specializes in enabling developers to imbue with artificial intelligence, so the apps learn to think more the way people do.

Apple declined to elaborate the deal for Seattle-based Turi, telling AFP that it "buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Technology news website GeekWire cited people close to the acquisition as pegging the purchase price at $200 million.

Apple has been stepping up its artificial intelligence efforts to compete against rival services from Amazon, Google and Microsoft.

Improving machine learning capabilities of its Siri virtual assistant could enable it to better understand intent behind commands or queries spoken by users.

Siri is spreading from Apple mobile devices to its Mac computer system, allowing users of the PCs to search their machines or the Internet with , according to recent announcements from the Silicon Valley based company.

The move expands the footprint for Siri, which is facing increased competition from Microsoft's Cortana, Amazon's Alexa and Google Now, which also use .


Explore further

Apple opens up Siri, other systems to woo developers

© 2016 AFP

Citation: Apple buys US machine learning startup (2016, August 8) retrieved 22 August 2019 from https://phys.org/news/2016-08-apple-machine-startup.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
7 shares

Feedback to editors

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more