Facebook to ramp up video viewing features

October 14, 2015
Facebook says it is testing an array of features aimed at getting people to watch more videos at the leading social network
Facebook says it is testing an array of features aimed at getting people to watch more videos at the leading social network

Facebook said on Tuesday it is testing an array of features aimed at getting people to watch more videos at the leading social network.

The come in a growing challenge to YouTube, which would be sidestepped as viewers flit between videos at Facebook.

"Video has continued to grow on Facebook," vice president of product management Will Cathcart said in an online post.

"It has become an integral part of how around the world discover, watch and share videos they care about every day."

A suggested videos feature being tested in Facebook's application for iPhones displays rows of related snippets after someone views a clip from News Feed.

"We're pleased with initial results, which show that people who have suggested videos are discovering and watching more new videos," Cathcart said.

"We've now rolled out suggested videos to most people on iPhone globally, and are starting to test ads within the experience."

Facebook has begun testing the suggested feature on Web browsers, and planned to do the same with its application tailored for smartphones powered by Google-backed Android software.

The California-based social network said it is also testing a way for people to watch video in a floating box on screen while they multitask at Facebook, according to Cathcart.

Also getting a trial run was a "save" button that would let people squirrel videos away for later viewing, and a dedicated stage at Facebook for video viewing.

"We'll be testing this with a small number of people now, so this isn't something most people will see on Facebook right away," Cathcart said.

"We look forward to seeing how people use it to discover, watch and share videos with their friends."

Explore further: Facebook tests video ads in budding YouTube challenge

Related Stories

Facebook adds 360-degree video to News Feed

September 23, 2015

Facebook on Wednesday began rolling out 360-degree viewing at the leading social network, letting people change their perspectives in specially created videos.

Facebook debuts live video for celebs

August 5, 2015

Facebook announced Wednesday it was launching live streaming video to allow actors, musicians and other celebrities a new way to connect with their fans.

Recommended for you

A not-quite-random walk demystifies the algorithm

December 15, 2017

The algorithm is having a cultural moment. Originally a math and computer science term, algorithms are now used to account for everything from military drone strikes and financial market forecasts to Google search results.

US faces moment of truth on 'net neutrality'

December 14, 2017

The acrimonious battle over "net neutrality" in America comes to a head Thursday with a US agency set to vote to roll back rules enacted two years earlier aimed at preventing a "two-speed" internet.

FCC votes along party lines to end 'net neutrality' (Update)

December 14, 2017

The Federal Communications Commission repealed the Obama-era "net neutrality" rules Thursday, giving internet service providers like Verizon, Comcast and AT&T a free hand to slow or block websites and apps as they see fit ...

The wet road to fast and stable batteries

December 14, 2017

An international team of scientists—including several researchers from the U.S. Department of Energy's (DOE) Argonne National Laboratory—has discovered an anode battery material with superfast charging and stable operation ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.