YouTube seeing 'accelerating' growth despite strong competition

July 14, 2015 by Rob Lever
YouTube chief executive Susan Wojcicki, pictured speaking in Aspen, Colorado on July 13, said she was pleased with the site's gr
YouTube chief executive Susan Wojcicki, pictured speaking in Aspen, Colorado on July 13, said she was pleased with the site's growth despite fierce competition

Google-owned YouTube is seeing "accelerating" growth despite competition from Facebook and others in video, YouTube chief executive Susan Wojcicki said Monday.

Wojcicki said she is pleased with the growth in people watching videos on the , and that YouTube still stands apart even though Facebook claims to have more views.

"We have an amazing base, we have over a billion users," she told the Fortune Brainstorm Tech conference.

"Our watch time year on year is growing over 50 percent...It is still accelerating."

Wojcicki said there is also a qualitative difference between watching video on Facebook compared with YouTube.

"Facebook views are different. They are in a feed. They are auto play," she said.

"Our users are actually clicking. We want our users engaged. We want them not just channel surfing. We want them to say I saw that video, I cared about that video. I commented on it."

Wojcicki said it is not a surprise that Facebook and others are getting into online video because it is "a huge market" and especially strong among young people.

"The younger generation is migrating a lot more to online video," she said.

"Facebook and Twitter have all recognized this is a big opportunity are coming into the market.

Additionally, she said for many young audiences, the top stars "come from YouTube, they don't come from Hollywood."

Wojcicki declined to comment on YouTube revenues—the subject of much speculation among analysts—but said "we are seeing really good growth."

Mobile, mobile and mobile

Asked about her three top priorities, she said they were "mobile, mobile and mobile," and said the company was working to make the experience better for people watching on smartphones and tablets.

Wojcicki also said YouTube will make a public launch of its subscription service later this year after beta testing.

She said this will have some advantages over rival services from Apple, Spotify and others because of the large YouTube catalog and the video.

"We have videos (with the music) and it's really magical to see that," she said. "And we have user-generated clips and all the covers" of major songs.

YouTube last year launched a test version of its Music Key service, and Wojcicki said the public launch will be later this year.

In the new service, which will launch later this year, she said, " can see the music (videos) ad-free, they can hear the music offline," and also keep music playing while they do other tasks on their devices.

Wojcicki said YouTube is open to other acquisitions in music to make its service better.

"Anything that helps us move faster," she told the conference in Aspen, Colorado.

Explore further: YouTube considers offering ad-free subscription

Related Stories

YouTube readying paid music service (Update)

October 25, 2013

Google's video-sharing arm YouTube is preparing to launch a subscription music service to allow consumers to watch videos and listen to music ad-free, industry sources said Friday.

YouTube goes online for second Music Awards

November 20, 2014

The YouTube Music Awards are undergoing an overhaul for their second edition next year, scrapping a star-studded gala and instead looking at videos' online buzz.

Recommended for you

Galactic center visualization delivers star power

March 21, 2019

Want to take a trip to the center of the Milky Way? Check out a new immersive, ultra-high-definition visualization. This 360-movie offers an unparalleled opportunity to look around the center of the galaxy, from the vantage ...

Ultra-sharp images make old stars look absolutely marvelous

March 21, 2019

Using high-resolution adaptive optics imaging from the Gemini Observatory, astronomers have uncovered one of the oldest star clusters in the Milky Way Galaxy. The remarkably sharp image looks back into the early history of ...

When more women make decisions, the environment wins

March 21, 2019

When more women are involved in group decisions about land management, the group conserves more—particularly when offered financial incentives to do so, according to a new University of Colorado Boulder study published ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.