YouTube considers offering ad-free subscription

The "YouTube" logo is seen on a tablet screen on December 4, 2012 in Paris
The "YouTube" logo is seen on a tablet screen on December 4, 2012 in Paris

YouTube viewers might get the option of paid subscriptions for ad-free access to the popular online video-sharing service.

Subscriptions and even a streaming music service are among new options that YouTube is considering offering its more than one billion users, YouTube chief Susan Wojcicki said at a technology conference in California late Monday.

"YouTube right now is ad-supported, which is really great in the sense that it has enabled us to scale to a billion users; anyone can access the content," Wojcicki said in an online video clip of her on-stage conference chat.

"But there are going to be cases where people will say, 'I don't want to see the ads,' or, 'I want to have a different experience.'"

Wojcicki also confirmed rumors that YouTube is working on a streaming music and that could compete with the likes of Pandora and Spotify.

She did not provide many details, but Wojcicki said she is optimistic the will debut soon.

"We are thinking about how to give users options," Wojcicki said.


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YouTube readying paid music service (Update)

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Citation: YouTube considers offering ad-free subscription (2014, October 28) retrieved 22 August 2019 from https://phys.org/news/2014-10-youtube-ad-free-subscription.html
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User comments

Oct 28, 2014
Video ads on youtube have become more common and annoying. It started out being possible to skip ads after a few seconds and then many ads could not be skipped at all. Those ads take up valuable data downloads for those on limited quotas or paying for data used. It wastes time when all you're trying to do is watch a short youtube video and it is often easier just to close the video or close youtube.

There are some options for people that want to avoid the ads, with apps available that block most ads but they are not perfect and can have side effects.

Oct 28, 2014
This comment has been removed by a moderator.

Oct 30, 2014

Adblock Plus works great, and you don't even know it's there. Haven't seen an ad on Youtube since.


That solves the problem when using Firefox on a desktop OS, like Linux or Windows, but it is a little more complicated to block ads in the youtube mobile apps or on "smart" TV versions. I use a couple of apps on my Android devices that work well but it does require that you can get root access so isn't for everyone.

I only really started blocking them when the ads became intrusive and couldn't be skipped.

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