Tinder 'overreacts' on Twitter to 'dating apocalypse' feature

Tinder said it "overreacted" when it sent out a volley of tweets lashing out a Vanity Fair for a feature about dating
Tinder said it "overreacted" when it sent out a volley of tweets lashing out a Vanity Fair for a feature about dating apps and sexual norms

Tinder said Wednesday it "overreacted" when it sent out a volley of tweets lashing out a Vanity Fair for a feature about dating apps and sexual norms.

In a 6,400-word feature in its current issue, the upmarket society magazine told how hip young Americans use Tinder for breezy sex with no strings attached.

"Little known fact: sex was invented in 2012 when Tinder was launched," responded Tinder, tongue firmly in virtual cheek, on its Twitter feed.

"It's disappointing that thought that the tiny number of people (cited in the article) represent our entire global user base," it added.

It went on to fault Vanity Fair for failing to "talk to our many users in China and North Korea"—both countries with tight Internet controls.

Other Twitter users jumped into the fray with mocking posts that imagined North Korean leader Kim Jong-Un struggling with Tinder's signature "swipe" feature.

In a statement, Tinder said Wednesday it was saddened that Vanity Fair overlooked what it called the "positive experiences" of the majority of its users.

"Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished—and, in doing so, we overreacted."

Tinder is part of the Match Group of social apps, which parent company IAC/Interactive is planning to spin off with a stock-market IPO later this year.


Explore further

Tinder to verify dating profiles of celebs

© 2015 AFP

Citation: Tinder 'overreacts' on Twitter to 'dating apocalypse' feature (2015, August 12) retrieved 26 February 2020 from https://phys.org/news/2015-08-tinder-overreacts-twitter-dating-apocalypse.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
14 shares

Feedback to editors

User comments