Yahoo marks 20 years with yodels, reminiscences

March 2, 2015
Yahoo celebrated its 20th anniversary Monday with a look back at its history and an eye to the future of the Internet pioneer in the midst of a transformation effort

Yahoo celebrated its 20th anniversary Monday with a look back at its history and an eye to the future of the Internet pioneer in the midst of a transformation effort.

On its , Yahoo displayed an animated birthday cake as part of its logo, and the company launched a series of events marking its trademark "Yahoo yodel."

On the Nasdaq stock exchange in New York, the opening bell was transformed into a yodel and in San Francisco an attempt was being made to set a record for the largest simultaneous yodel.

Yahoo was incorporated on March 2, 1995 by two Stanford University electrical engineering students, Jerry Yang and David Filo, who originally called it "Jerry and David's Guide to the World Wide Web."

They renamed it Yahoo, jokingly saying it was an acronym for "Yet Another Hierarchical Officious Oracle."

"It wasn't designed to be a business, it was simply something we found useful. When we realized other people found it useful, we were motivated to work on it even more," Filo said in a blog post.

"Twenty years later, the core of Yahoo is still the same. We are driven by the same purpose—to be your guide around the web. You may not know how much you motivate us every day by using our products and sharing your ideas, but you do. Thank you."

Over the years, Yahoo has fallen behind in its original mission as a search engine and been through several attempts at reorganization and restructuring.

Filo said that "technology is about constant reinvention," adding that "every day brings something new and in many ways, it feels like we're just getting started."

Chief executive Marissa Mayer, who moved from Google in 2012, has been focusing on mobile services and media, including music and original television programming.

The company on Monday launched its TV Digital Magazine, the latest in a series of new products aimed at making Yahoo a destination.

Yahoo news anchor Katie Couric posted a video of one of the celebrations on Twitter, one of many posts using the hashtag #YodelOn .

Explore further: 'Chief Yahoo' David Filo returns to board

Related Stories

'Chief Yahoo' David Filo returns to board

April 17, 2014

Yahoo announced the nomination of three new board members, including company co-founder David Filo, who earned the nickname and formal job title of "Chief Yahoo."

Yahoo gains search share thanks to Firefox

February 4, 2015

In December, Yahoo replaced Google as the default search engine on the Firefox browser. The result: Yahoo's highest market share numbers in more than five years.

Yahoo in talks to buy NDN video

April 1, 2014

US Internet giant Yahoo is in talks to buy the online video service NDN, which could help it compete with YouTube, The Wall Street Journal reported Monday.

Recommended for you

New method analyzes corn kernel characteristics

November 17, 2017

An ear of corn averages about 800 kernels. A traditional field method to estimate the number of kernels on the ear is to manually count the number of rows and multiply by the number of kernels in one length of the ear. With ...

Optically tunable microwave antennas for 5G applications

November 16, 2017

Multiband tunable antennas are a critical part of many communication and radar systems. New research by engineers at the University of Bristol has shown significant advances in antennas by using optically induced plasmas ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.