Yahoo overhual will include new logo

August 7, 2013
Yahoo's push to re-invent itself will include a new logo to be introduced next month.

Yahoo's push to re-invent itself will include a new logo to be introduced next month.

The faded Internet star's new symbol has been redesigned to better reflect what the company aims to be under chief executive Marissa Mayer, according to a blog post by chief marketing officer Kathy Savitt.

"We'll be keeping the color purple, our iconic exclamation point and of course the famous yodel," Savitt said.

"After all, some things never go out of style."

Since former Google executive Mayer became boss at Yahoo early last year, the California company has snapped up 21 startups including the billion-dollar buy of blog platform Tumblr.

Mayer's plan for reviving Yahoo's fortunes includes making priorities of , video, personalized , and elevating the company's popularity outside the United States.

"Over the past year, there's been a renewed sense of purpose and progress at Yahoo, and we want everything we do to reflect this spirit of innovation," Savitt said.

"While the company is rapidly evolving, our logo - the essence of our brand - should too."

To build excitement about the change of the well-known purple logo, Yahoo will tease US visitors with variations on the theme daily leading up to the unveiling.

Explore further: Yahoo snaps up e-commerce app startup

Related Stories

Yahoo snaps up e-commerce app startup

July 31, 2013

Yahoo on Wednesday said it bought e-commerce platform start-up Lexity, racking up its 20th acquisition since Marissa Mayer became chief last year.

Yahoo! completes Tumblr takeover

June 20, 2013

Yahoo! said Thursday it has completed a billion-dollar deal taking over the popular blogging platform Tumblr, a move aimed at bringing more youthful users into the company's orbit.

Yahoo buys startup behind smartphone movie app

July 2, 2013

Yahoo on Tuesday announced it has bought a startup behind a smartphone movie application, extending a shopping spree launched after Marissa Mayer became chief of the Internet pioneer a year ago.

Recommended for you

A not-quite-random walk demystifies the algorithm

December 15, 2017

The algorithm is having a cultural moment. Originally a math and computer science term, algorithms are now used to account for everything from military drone strikes and financial market forecasts to Google search results.

US faces moment of truth on 'net neutrality'

December 14, 2017

The acrimonious battle over "net neutrality" in America comes to a head Thursday with a US agency set to vote to roll back rules enacted two years earlier aimed at preventing a "two-speed" internet.

FCC votes along party lines to end 'net neutrality' (Update)

December 14, 2017

The Federal Communications Commission repealed the Obama-era "net neutrality" rules Thursday, giving internet service providers like Verizon, Comcast and AT&T a free hand to slow or block websites and apps as they see fit ...

The wet road to fast and stable batteries

December 14, 2017

An international team of scientists—including several researchers from the U.S. Department of Energy's (DOE) Argonne National Laboratory—has discovered an anode battery material with superfast charging and stable operation ...

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

Stephen_Crowley
1 / 5 (2) Aug 08, 2013
Hooray I've finally gotten over my bitterness at them

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.