Samsung launches Milk VR app to stream 360-degree video to VR headset

South Korean electronics conglomerate Samsung launched Milk VR on Tuesday, a new app that lets users download and stream free 360-degree videos to watch on Gear VR headsets.

The app, which can only be used with Samsung's Galaxy Note 4 phone, is a step toward solving one of the problems early adopters of headsets face: a lack of content to watch.

The app has about a dozen videos ranging from scenic road trip videos to footage taken from airplanes, but there are also categories for , sports videos and "action." A steady stream of content is expected to be added to the app.

Samsung did not immediately respond to requests for comment about what other kinds of content users can expect to see, if the content will always be free, and whether user-generated content will play a role in Milk VR.

The Gear VR launched in the U.S. for $199 as a limited "Innovator's Edition" on Dec. 8. It was primarily for early adopters and developers to test the device, rather than for mainstream consumers. The mobile-powered was developed in partnership with Facebook's Oculus VR, maker of the Oculus Rift, which is a VR headset designed with gaming in mind. Like the Gear VR, a consumer version of the Oculus Rift is not yet available.

Milk VR follows Samsung's other ventures into content management, with Milk Video (a video streaming app) and Milk Music (a radio service app).


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Dec 31, 2014
Samsung/Oculus/Facebook need to get the hell out of the way of what people are allowed to see with Gear VR and accept an open model such as adopters of the Oculus Rift dev kits enjoyed. Until they do and developers can directly bring content to users through side load or the Android Store rather than having only a Samsung/Oculus/Facebook curated experience no one should pay this encumbered and limited marketing gimmick any attention at all.

Virtually all of the great stuff developers brought to the Oculus rift is blocked for this device.

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