Sweden scraps new word 'ungoogleable'

March 26, 2013
The "Google" logo is seen on a tablet screen. The Language Council of Sweden says it has removed the word "ungoogleable" from its 2012 list of new words because it refused to give in to the US company's demands to include the word Google in the definition.

The Language Council of Sweden said Tuesday it had removed the word "ungoogleable" from its 2012 list of new words because it refused to give in to the US company's demands to include the word Google in the definition.

The list of new words in the Swedish language came out in December, including the term "ogooglebar", which was defined as something "which cannot be found on the Internet with the use of a ."

The Language Council said had since then repeatedly contacted it to insist that the definition include a mention of the company's name.

"Google has referred to that protects trademarks and wants the Language Council to change the wording of the definition, introducing the name Google into the definition, and adding a disclaimer where we point out that Google is a trademark," the Language Council's head Ann Cederberg said.

"We have neither the time nor the desire to engage in the long, drawn-out process Google is trying to initiate. Neither do we want to compromise and change the definition of 'ogooglebar' to the one the company wants," she said.

"That would go against our principles, and the principles of language. Google has forgotten one thing: doesn't care about the protection of trademarks," she added.

"Today we are instead removing the word" from the list, she said.

Google Sweden declined to comment when contacted by AFP.

The Language Council, which is under the authority of the Swedish culture ministry, does not determine which new words are officially accepted into the Swedish language—that is the role of the Swedish Academy. Instead, the council merely notes which new words are gaining popularity among .

Explore further: Google adds automatic translation to Gmail

Related Stories

Google adds automatic translation to Gmail

May 20, 2009

Google added automatic translation technology to Gmail on Tuesday, allowing users of its email service to translate messages in another language with a single mouse click.

Rosetta Stone sues Google over trademark

July 10, 2009

Rosetta Stone, a language-learning software producer, on Friday filed a federal lawsuit against Google for infringing its trademark through Google's AdWords online advertising program.

Recommended for you

Permanent, wireless self-charging system using NIR band

October 8, 2018

As wearable devices are emerging, there are numerous studies on wireless charging systems. Here, a KAIST research team has developed a permanent, wireless self-charging platform for low-power wearable electronics by converting ...

Facebook launches AI video-calling device 'Portal'

October 8, 2018

Facebook on Monday launched a range of AI-powered video-calling devices, a strategic revolution for the social network giant which is aiming for a slice of the smart speaker market that is currently dominated by Amazon and ...

Artificial enzymes convert solar energy into hydrogen gas

October 4, 2018

In a new scientific article, researchers at Uppsala University describe how, using a completely new method, they have synthesised an artificial enzyme that functions in the metabolism of living cells. These enzymes can utilize ...

6 comments

Adjust slider to filter visible comments by rank

Display comments: newest first

Moebius
3 / 5 (4) Mar 26, 2013
Almost any verb with un in front and able in back is still a word. And Google, whatever that is, is a verb. And don't 1-star this comment, it's un1-starable.
hopefulbl
1 / 5 (1) Mar 26, 2013
google was taken from word googleplex, so how can google stop any word with google in it....it might also be taken from googleplex, not google
DarkHorse66
5 / 5 (1) Mar 27, 2013
google was taken from word googleplex, so how can google stop any word with google in it....it might also be taken from googleplex, not google

Wrong
The number itself is a 'googolplex' and that is a different animal entirely.
'googleplex' is the headquarters of google and is named after the 'googolplex'. Google took its name from the 'googol':
http://au.answers...7AAgWYn9
http://searchcio-...ogolplex
http://en.wikiped...ogolplex
Cheers, DH66
antialias_physorg
1 / 5 (1) Mar 27, 2013
Words that are based on products are not that uncommon, and I don't see why google would make a fuss about it.
(You order a coke not a cola - no matter if it's Coke or Pepsi or any other kind, right?)
The word "googeln" (to use google for a search) has been part of the 'official' german dictionary for 5 years or so.
DarkHorse66
1 / 5 (1) Mar 27, 2013
It's in the English dictionary too:
http://dictionary...e/google
So is 'google bomb':
http://dictionary...e%20bomb
The page even links to how to make one. It also links to a translator section, eg Google bombardieren (German) or Google бомба (Bulgarian) My favourite: Google buama (Irish) :)
Cheers, DH66
VENDItardE
1 / 5 (1) Mar 27, 2013
TRADEMARKS have to be protected.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.