Google opens window into secretive data centers

Google opens window into secretive data centers
CORRECTS LOCATION- This undated photo provided by Google shows a Google data center in Douglas County, Ga. Google is opening a virtual window into the secretive data centers that serve as its nerve center. The unprecedented peek is being provided through a new website unveiled Wednesday, Oct. 17, 2012. The site features photos from inside some of the eight data centers that Google Inc. already has running in the U.S., Finland and Belgium. (AP Photo/Google)

Google is opening a virtual window into the secretive data centers where an intricate maze of computers process Internet search requests, show YouTube video clips and distribute email for millions of people.

The unprecedented peek is being provided through a new website unveiled Wednesday at http://www.google.com/about/datacenters/gallery/#/ . The site features photos from inside some of the eight data centers that . already has running in the U.S., Finland and Belgium. Google is also building data centers in Hong Kong, Taiwan, Singapore and Chile.

Virtual tours of a North Carolina data center also will be available through Google's "" service, which is usually used to view photos of neighborhoods around the world.

The photographic access to Google's data centers coincides with the publication of a Wired magazine article about how the company builds and operates them. The article is written by Steven Levy, a journalist who won Google's trust while writing "In The Plex," a book published last year about the company's philosophy and evolution.

Google opens window into secretive data centers
This undated photo provided by Google shows a Google technician working on some of the computers in the Dalles, Ore., data center. Google is opening a virtual window into the secretive data centers that serve as its nerve center. The unprecedented peek is being provided through a new website unveiled Wednesday, Oct. 17, 2012. The site features photos from inside some of the eight data centers that Google Inc. already has running in the U.S., Finland and Belgium. (AP Photo/Google)

The data centers represent Google's nerve center, although none are located near the company's headquarters in Mountain View, California.

As Google blossomed from its roots in a garage, company co-founders and worked with other engineers to develop a system to connect low-cost in a way that would help them realize their ambition to provide a digital roadmap to all of the world's information.

Google opens window into secretive data centers
This undated photo provided by Google shows a Google data center in Council Bluffs, Iowa. Google is opening a virtual window into the secretive data centers that serve as its nerve center. The unprecedented peek is being provided through a new website unveiled Wednesday, Oct. 17, 2012. The site features photos from inside some of the eight data centers that Google Inc. already has running in the U.S., Finland and Belgium. (AP Photo/Google)

Initially, Google just wanted enough computing power to index all the websites on the Internet and deliver quick responses to search requests. As Google's tentacles extended into other markets, the company had to keep adding more computers to store videos, photos, email and information about their users' preferences.

The insights that Google gathers about the more than 1 billion people that use its services has made the company a frequent target of around the world. The latest missive came Tuesday in Europe, where regulators told Google to revise a 7-month-old change to its privacy policy that enables the company to combine user data collected from its different services.

Google opens window into secretive data centers
This undated photo provided by Google shows a Google data center in Hamina, Finland. Google is opening a virtual window into the secretive data centers that serve as its nerve center. The unprecedented peek is being provided through a new website unveiled Wednesday, Oct. 17, 2012. The site features photos from inside some of the eight data centers that Google Inc. already has running in the U.S., Finland and Belgium. (AP Photo/Google)

Google studies Internet and Web surfing habits in an effort to gain a better understanding of what people like. The company does this in an effort to show ads of products and services to the people most likely to be interested in buying them. Advertising accounts for virtually all of Google's revenue, which totaled nearly $23 billion through the first half of this year.

Even as it allows anyone with a Web browser to peer into its data centers, Google intends to closely guard physical access to its buildings. The company also remains cagey about how many computers are in its data centers, saying only that they house hundreds of thousands of machines to run Google's services.

's need for so many computers has turned the company a major electricity user, although management says it's constantly looking for ways to reduce power consumption to protect the environment and lower its expenses.

The company's data centers are located in: Berkeley County, South Carolina; Council Bluffs, Iowa; Douglas County, Georgia; Mayes County, Oklahoma; Lenoir, North Carolina; The Dalles, Oregon; Hamina, Finland; and St. Ghislain, Belgium. Other data centers are being built in Quilicura, Chile; Hong Kong, Singapore and Taiwan.


Explore further

Google reshuffles placement of online search ads

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Citation: Google opens window into secretive data centers (2012, October 17) retrieved 18 October 2019 from https://phys.org/news/2012-10-google-window-secretive-centers.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
0 shares

Feedback to editors

User comments

Oct 17, 2012
I wonder, how far behind would any one of those Google data centers leave the top-listed supercomputer in the world, if the communications bandwidth and computational capability were added up across the building...



Oct 18, 2012
I just went through the entire gallery, and I was impressed!

Oct 18, 2012
Just Google Google data center.

Oct 19, 2012
The easy answer is, yes Google Data Centers count as #1, by a far margin. The complicated answer is for example in the link below.

"But it's still likely that even in terms of petaflops Google's entire Compute Engine could blow away any supercomputer in existence today."

-- A blog at Alertra.com

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more