July 14, 2011 report
Microsoft to demo Prodcast - future price estimation tool for high-tech products
(PhysOrg.com) -- Microsoft Research has announced plans to demonstrate a service/product it calls Prodcast at next months Knowledge Discovery and Data mining conference, along with a paper titled "Ameliorating Buyers Remorse." Its purpose, the company says, is to offer consumers a means of avoiding the remorse felt when purchasing a product, only to see the price fall almost immediately thereafter.
Because of difficult to understand price fluctuations, consumers of high-tech gadgets such as computers, televisions, smartphones and even peripherals, have come to feel anxious about buying such products due to insecurities about whether they are buying high or low, much like dabbling in the stock market. But unlike the stock market, items purchased are for actual use in their everyday lives, which makes the decision about when to buy, all the more gut wrenching.
To address these problems, Microsoft has been busy studying the situation and has dedicated resources to creating a product or service, to help buyers make more informed decisions. Currently, the only tools available merely show different vendor products and current prices of each, something that most certainly helps customers figure out whose selling what at the cheapest price, but does little to nothing to help them figure out if the prices for such products are about to increase.
Prodcast (not to be confused with the little recorded podcast voice blurbs) works by tracking historical data of products and company history, and then makes predictions based on that data about the chances of any particular product price going up or down. The end product for a consumer would be a simple percentage of the degree of confidence the system feels in how much a price might rise or fall within a certain time frame. For example, if youre shopping for a new HDTV, and see current prices are averaging around $400, youd tell it what you want, and it would return with a number, say 85%, which would mean that Prodcast is 85% sure that the price will be between say, $350 and $375 over the next few weeks or months or whatever has been designated.
In addition to the confidence figure, the paper shows detailed price graphs for different products and for types of products in general, over time, which if they were to be made available on an ongoing basis to prospective buyers, would be a great tool all by themselves.
Though not currently available to consumers, expectations are, Prodcast will likely appear as part of the services offered at price comparison sites sometime in the near future.
-- research.microsoft.com/apps/pu … fault.aspx?id=148337
-- Research paper (PDF)
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