Sony quarterly profit falls 8.6 pct on strong yen

February 3, 2011 By YURI KAGEYAMA , AP Business Writer
In this Jan. 27, 2011 photo, Sony Computer Entertainment President and CEO Kazuo Hirai speaks how to use its new PlayStation Portable "NGP" at PlayStation Meeting 2011 in Tokyo. Sony Corp. said Thursday, Feb. 3, 2011 its quarterly profit dropped 8.6 percent as a strong yen and falling TV prices erased the boost the Japanese electronics and entertainment company got from its hit movie "The Social Network." (AP Photo/Shizuo Kambayashi)

(AP) -- Sony's quarterly profit dropped 8.6 percent as a strong yen and falling TV prices erased the boost the Japanese electronics and entertainment company got from its hit movie "The Social Network."

Tokyo-based Corp. said Thursday it earned 72.33 billion yen ($886.4 million) in profit for the October-December quarter, down from 79.17 billion yen the year before.

The profit was higher than forecast in a survey of analysts by financial data provider FactSet. Quarterly sales fell 1.4 percent to 2.206 trillion yen ($27 billion).

Sony lost about 13 billion yen ($159 million) in its key TV division, making it almost certain it will remain in the red in TVs for the seventh year straight.

"We have been trying to turn around the TV business each year, and we can only say we will continue such efforts," said Chief Financial Officer Masaru Kato. TV prices have been declining while prices for panels, a crucial TV component, were high, he said.

Sony in recent years has lost much of its luster - once symbolized in its Walkman portable music player that pioneered personal music on-the-go in the 1980s, catapulting the Japanese company into a household name around the world.

Nowadays it is struggling against flashier and more efficient rivals including Apple Inc. of the U.S. with its , iPod and machines, as well as South Korea's Co., from which Sony purchases liquid-crystal displays, a key component in flat-panel TVs.

Sony, which makes the Vaio personal computer and PlayStation 3 video game console, stuck to its forecast for a profit of 70 billion yen ($857.8 million) in the year through March 2011. That would mark a reversal from the red ink racked up a year earlier.

But Sony lowered its annual sales forecast to 7.2 trillion yen ($88.2 billion) from the 7.4 trillion yen ($90.7 billion) projected in October. That would be flat compared to the previous year ended March 2010.

Punishing its bottomline for the third quarter was the strong yen, which hurts Japanese exporters like Sony by pushing down the value of overseas earnings. The dollar now trades at about 83 yen, down from 89 yen a year ago.

Sony lost 166 billion yen ($2.0 billion) in sales because of the stronger yen, it said.

"Of course, we are not happy with the results, but we have held up relatively well, despite the big disadvantage of the strong yen," Kato said. Profits were growing in video-game, camcorder and other sectors, but the big sore spot was the TV business, he said.

Sony's flat-panel TV sales were up by numbers sold but lower prices hurt profits.

The company is banking on new features like 3-D and web-surfing capabilities in its latest TV models. But even those products aren't likely to go up dramatically in price given the intense competition in the consumer electronics market.

On the positive side were strong sales of Blu-ray disc recorders and the box office performance of "The Social Network," a David Fincher-directed film based on the story of Facebook founder Mark Zuckerberg.

Still, Sony's pictures division overall marked a drop in sales and profit because of the strong theatrical performance last year of "Michael Jackson's This Is It," according to Sony.

Its music business also saw declining income, underlining the industry's malaise, despite the recording studio's success with Susan Boyle's "The Gift" and Jackson's "Michael."

In gaming, Sony is expecting to sell 15 million home consoles for the year through March, up from 13 million the previous year, and 8 million PlayStation Portable machines, down from 9.9 million.

Sony announced recently it is planning a successor to the PlayStation Portable, codenamed NGP, or next-generation portable, which promises dazzling imagery, like a home console's, on a screen double the size of smart phones.

It's set to go on sale late this year, and is already stirring up some buzz among game fans. Details for regional rollouts and price have not been disclosed. It will face competition from a rival portable game machine by Nintendo Co., which offers glasses-free 3-D images and will go on sale in Japan later this month.

For the first nine months of the fiscal year, Sony's profit climbed more than eightfold to 129.1 billion yen ($1.6 billion). April-December sales edged up 1.8 percent to 4.95 trillion yen ($60.6 billion).

Sony stock gained 0.7 percent to 2,867 yen ($35). Earnings results were announced shortly after trading ended on the Tokyo Stock Exchange.

Explore further: Sony rebounds to profit in April-June quarter

0 shares

Related Stories

Sony rebounds to profit in April-June quarter

July 29, 2010

(AP) -- Sony bounced back to profit last quarter and raised its full-year earnings forecast, fueled by stronger demand for its PlayStation 3 gaming consoles, personal computers and televisions.

Sony aiming for black as annual loss shrinks

May 13, 2010

(AP) -- Sony Corp., maker of the PlayStation 3, stayed in the red last business year but predicts a return to profit as restructuring and an aggressive 3-D rollout bear fruit.

Sony books $870mln quarterly profit

February 4, 2010

Japanese electronics and entertainment giant Sony Corp. Thursday announced a third-quarter net profit of 870 million dollars, a result it said "significantly exceeded expectations".

Sony reports $1 bln annual loss, first in 14 years

May 14, 2009

(AP) -- Sony Corp. reported its first annual net loss in 14 years and forecast a bigger loss this year, saying the pressure from sliding sales, competition in gadget prices and a strong yen was expected to continue.

Panasonic quarterly profit jumps 24 percent

February 2, 2011

(AP) -- Panasonic's quarterly profit jumped 24 percent, driven by strong sales of flat-panel TVs, auto components and solar panels that offset damage from a strong yen.

Recommended for you

Protective wear inspired by fish scales

January 24, 2017

They started with striped bass. Over a two-year period the researchers went through about 50 bass, puncturing or fracturing hundreds of fish scales under the microscope, to try to understand their properties and mechanics ...

'Droneboarding' takes off in Latvia

January 22, 2017

Skirted on all sides by snow-clad pine forests, Latvia's remote Lake Ninieris would be the perfect picture of winter tranquility—were it not for the huge drone buzzing like a swarm of angry bees as it zooms above the solid ...

Singapore 2G switchoff highlights digital divide

January 22, 2017

When Singapore pulls the plug on its 2G mobile phone network this year, thousands of people could be stuck without a signal—digital have-nots left behind by the relentless march of technology.

Making AI systems that see the world as humans do

January 19, 2017

A Northwestern University team developed a new computational model that performs at human levels on a standard intelligence test. This work is an important step toward making artificial intelligence systems that see and understand ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.