Vudu will begin routing online films to Internet-linked PlayStation 3 video game consoles in the United States in a deal announced on Wednesday with Sony Computer Entertainment America.
The partnership with Vudu comes as rival video game consoles from Sony, Microsoft and Nintendo evolve into living room entertainment hubs serving up games, films, websites, and television shows.
Vudu, a six-year-old Internet firm recently bought by retail colossus Walmart, will launch an on-demand movie service on PlayStation Network in the United States on November 23, according to Sony.
Vudu will stream films on demand and has a vast library of high-definition movies. An "enormous collection" of titles will be available for rental at a cost of two dollars each for two nights.
"PS3 is tailor-made for the high-quality, high-speed Vudu streaming experience," said Vudu general manager Edward Lichty.
Explore further: Wal-Mart buys online movie company Vudu