Twitter bans outside advertising in tweet stream

May 24, 2010
Twitter on Monday banned outside advertising in the stream of messages at the hot microblogging service.

Twitter on Monday banned outside advertising in the stream of messages at the hot microblogging service.

Twitter's own "Promoted Tweets" advertising service will remain in place, allowing companies and others to place 140-character-or-less messages known as "tweets" at the top of a page of search results.

"Aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the API," Twitter Dick Costolo said in a blog post.

"As our primary concern is the long-term health and value of the network, we have and will continue to forgo near-term revenue opportunities in the service of carefully metering the impact of Promoted Tweets on the user experience."

A prime reason for the ban is to prevent ads from marring the "unique user experience" at Twitter of real time streaming comments, according to Costolo.

"A third party ad network may seek to maximize ad impressions and click through rates even if it leads to a net decrease in Twitter use due to user dissatisfaction," Costolo said.

Twitter, which has seen explosive growth since its launch four years ago, unveiled in April its Promoted Tweet plan to use advertising to turn its massive popularity into profit.

"Promoted Tweets are ordinary tweets that businesses and organizations want to highlight to a wider group of users," Twitter co-founder Biz Stone said at the time.

Twitter acknowledged the outside ban would be a blow to some software makers behind applications crafted to work with the microblogging service.

"We understand that for a few of these companies, the new Terms of Service prohibit activities in which they've invested time and money," Costolo said.

"We will continue to move as quickly as we can to deliver the Annotations capability to the market so that developers everywhere can create innovative new business solutions on the growing Twitter platform."

The new terms of service will not prevent celebrities or others from getting paid to make endorsements or other promotional commentary in their tweets.

Explore further: Twitter opening up to advertising

Related Stories

Twitter opening up to advertising

September 11, 2009

Twitter, the micro-blogging platform which has attracted tens of millions of users but has yet to make money, has changed its terms to potentially open up the free service to advertisers.

Twitter gets more business friendly

December 15, 2009

Twitter is testing a way to let businesses better use the popular microblogging service in what could be a future money-making opportunity.

Twitter partners with Indian firm for SMS tweets

October 14, 2009

Twitter announced a deal with India's top mobile company Bharti Airtel on Wednesday that will allow users of the hot micro-blogging service to send "tweets" at standard SMS message rates and receive them for free.

Twitter unveils new frontpage

July 30, 2009

Micro-blogging service Twitter has unveiled a new frontpage featuring a prominent search box in a bid to attract new users.

Recommended for you

Cryptocurrency rivals snap at Bitcoin's heels

January 14, 2018

Bitcoin may be the most famous cryptocurrency but, despite a dizzying rise, it's not the most lucrative one and far from alone in a universe that counts 1,400 rivals, and counting.

Top takeaways from Consumers Electronics Show

January 13, 2018

The 2018 Consumer Electronics Show, which concluded Friday in Las Vegas, drew some 4,000 exhibitors from dozens of countries and more than 170,000 attendees, showcased some of the latest from the technology world.

Finnish firm detects new Intel security flaw

January 12, 2018

A new security flaw has been found in Intel hardware which could enable hackers to access corporate laptops remotely, Finnish cybersecurity specialist F-Secure said on Friday.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.