Study: CEOs not doing enough on social networks

June 24, 2009

(AP) -- A new study says top CEOs should do a better job managing their presence online, on social sites like Twitter and Facebook and even Wikipedia.

Sharon Barclay, who runs executive PR firm Blue Trumpet Group and the blog UberCEO, took Fortune's 2009 list of the top 100 CEOs and found what she calls a "miserable level of engagement" when it comes to social networks.

Barclay only found two CEOs with accounts, and only 13 had profiles on LinkedIn, the social network for professionals.

Though Barclay did not poll the CEOs themselves, she says the results question whether these executives are managing their online reputation.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Workers Get Paid More When They Work For Powerful CEOs

Related Stories

Workers Get Paid More When They Work For Powerful CEOs

May 19, 2006

For workers at publicly held companies, it literally pays to have a very powerful boss. A new study found that entrenched CEOs – those who have more control rights in their company than all other shareholders combined -- ...

'Babyface' look can help black CEOs, study says

May 8, 2009

Black Fortune 500 CEOs with a "babyface" appearance are more likely to lead companies with higher revenues and prestige than black CEOs who look more mature, an upcoming study says.

Recommended for you

Making AI systems that see the world as humans do

January 19, 2017

A Northwestern University team developed a new computational model that performs at human levels on a standard intelligence test. This work is an important step toward making artificial intelligence systems that see and understand ...

Firms push hydrogen as top green energy source

January 18, 2017

Over a dozen leading European and Asian firms have teamed up to promote the use of hydrogen as a clean fuel and cut the production of harmful gasses that lead to global warming.

WhatsApp vulnerable to snooping: report

January 13, 2017

The Facebook-owned mobile messaging service WhatsApp is vulnerable to interception, the Guardian newspaper reported on Friday, sparking concern over an app advertised as putting an emphasis on privacy.

3 comments

Adjust slider to filter visible comments by rank

Display comments: newest first

VOR
5 / 5 (1) Jun 24, 2009
ok normally I wouldnt bother but i just had to say this is about the stupidest thing ive ever seen. SCREW twitter and facebook, and the concept of "managing their online reputation". -the implication being that these are now REQUIRED. not so. hopefully never so. CEOs are rightfully judged by their history, experience, and performance. If you are investing/not investing based on a CEO's facebook page, you deserve to lose your money and miss opportunities. this crap takes the cake. congrats. 'stinking pile of rubbish' would be complementing this. a new study? a study? really? lol rotflmao. stfu! should read 'an overzealous self-interested opinion of a PR person that looked at a list'.
Corban
not rated yet Jun 24, 2009
Well duh. Their time is worth like $8000/hr. That's what secretaries are for.
BAS
not rated yet Jun 26, 2009
Right. And we should also study how many CEO's have bravely moved to the sagging trend (wearing pants low to show their underwear), that is just about as relevant.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.