Consumer surveys drive stock prices, research shows

New research co-authored by a Rice University professor of marketing finds that businesses interested in improving their stock prices should focus on improving customer satisfaction.

How car salespeople can build trust

Very few people look forward to the negotiations that are part of the car-buying experience. Consumers often think the car salesperson is giving them a high price that they'll have to negotiate down. But new research from ...

Flour power: How shoppers choose which bread to buy

You're standing in the bread aisle, faced with an array of loaves with a variety of claims. There's low GI, multigrain, added vitamins, unbleached, gluten free... Which one do you buy? And what is the main influence on that ...

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