The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

Publisher
American Marketing Association
Website
http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20research/JournalofMark

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Organic vs. paid advertising? Inside the mind of an online browser

The keyword term a consumer uses in their search engine query can predict the likelihood that they will click on an organic or paid advertisement. That's according to new research by Columbia Business School that takes a ...

Abandoning websites: Are annoying ads good for business?

Most consumers have experienced online ads so garish, loud, or aggravating that they can't possibly be ignored. But a new study in the Journal of Marketing Research suggests that this way of forcing customer's attention may ...

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