The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.
TV advertising has become not only high-volume, but increasingly high-energy—a trend noticed by academics and practitioners.
Economics & Business
Apr 05, 2022
1
8
Surveys that ask too many of the same type of question tire respondents and return unreliable data, according to a new UC Riverside-led study.
Social Sciences
Jan 28, 2022
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7
Consumers' choices about health products are influenced heavily by public information. A new study analyzed how media outlets responded to the endorsement of weight-loss products by TV personality Dr. Oz. The study found ...
Social Sciences
Dec 20, 2021
0
44
Across industries, conservatives are more satisfied than liberals with the products and services they consume, according to a study of more than 326,000 U.S. consumers by an international research team from Rice University, ...
Economics & Business
Nov 12, 2021
0
20
Choosing more expensive colleges may seem like an unwise financial decision considering a large student debt burden after graduation. However, new research led by the Indiana University Kelley School of Business demonstrates ...
Economics & Business
Nov 10, 2021
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6
Just how many adorable cat videos or pictures of fancy desserts can a person view in one sitting?
Social Sciences
Nov 03, 2021
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3
Sharing ideas in an online learning environment has a distinct advantage over sharing personal details in driving learner engagement in massive open online courses, more commonly known as MOOCs, says new research co-written ...
Education
Jul 14, 2021
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3
It stands to reason that the more one is compensated for performing a task, the greater the incentive to do a good job and the better one feels about doing it.
Economics & Business
May 25, 2021
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5
Companies have often considered app adoption among their customers to have a positive impact on customer spending. According to new research from marketing professor P.K. Kannan at the University of Maryland's Robert H. Smith ...
Economics & Business
May 13, 2021
1
6
New research has revealed that shoppers are significantly more likely to purchase crowdfunded products than items that use an alternative funding source, as they want to see less inequality in the marketplace.
Economics & Business
Apr 19, 2021
1
6
