The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.
You're standing in the bread aisle, faced with an array of loaves with a variety of claims. There's low GI, multigrain, added vitamins, unbleached, gluten free... Which one do you buy? And what is the main influence on that ...
Economics & Business
Nov 26, 2019
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Yulia Nevskaya's first foray into the "World of Warcraft" started one evening at 7 p.m. She created an avatar to represent her in the online video game and set off to explore another land.
Economics & Business
Oct 08, 2019
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Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher overall price, according to new research from the UBC Sauder School of Business.
Economics & Business
Sep 11, 2019
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At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks following, besieged by handbag ads wherever they go on the internet.
Economics & Business
Sep 09, 2019
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When it comes to investing, conservatives may have a built-in advantage, according to a study by business scholars at Rice University, the University of North Carolina (UNC) at Chapel Hill, the University of Texas at San ...
Economics & Business
Aug 28, 2019
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Consumers who get a web-based product or mobile app for free are more likely to give it a word-of-mouth boost than a product they buy, suggesting they feel "one good turn deserves another."
Economics & Business
Jun 05, 2019
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A recent study from the UBC Sauder School of Business found that sleepier consumers reach for more variety at their local stores to help them stay awake, including those impacted by loss of sleep due to Daylight Savings Time.
Social Sciences
Mar 11, 2019
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Social media is the new equivalent of "word of mouth" advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.
Internet
Oct 31, 2018
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With primary season just around the corner, voters will soon start hearing a familiar refrain: "I'm Candidate X, and I approve this message." Since 2002, federal law has required the tagline on all ads paid for by candidates ...
Social Sciences
Feb 22, 2018
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A burglar can be a powerful image to help sell an alarm system, but not if the viewer is thinking about God, according to new research from Duke University's Fuqua School of Business.
Economics & Business
Jan 24, 2018
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