The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

American Marketing Association

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Study: Conservative customers are more satisfied than liberal ones

Across industries, conservatives are more satisfied than liberals with the products and services they consume, according to a study of more than 326,000 U.S. consumers by an international research team from Rice University, ...

How idea sharing increases online-learner engagement

Sharing ideas in an online learning environment has a distinct advantage over sharing personal details in driving learner engagement in massive open online courses, more commonly known as MOOCs, says new research co-written ...

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