The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Social Sciences
Apr 18, 2024
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26
Slow motion is a popular style tactic for short videos on social media. Marketing researcher Anika Stuppy of Tilburg University shows that slow motion increases the number of likes and views of videos and stimulates brands' ...
Social Sciences
Dec 13, 2023
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16
Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...
Social Sciences
Dec 13, 2023
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1
The right online review can win over a new customer or convince them to take their business elsewhere, but not every review is an honest product or service assessment. Bad actors looking to boost their sales have paid for ...
Economics & Business
Nov 3, 2023
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3
Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...
Social Sciences
Oct 12, 2023
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4
Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell's latest research in consumer psychology.
Social Sciences
Sep 15, 2023
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80
New research finds brands that leverage a reputation for quality to pay employees less risk eroding profits.
Economics & Business
Aug 23, 2023
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10
In business-to-business (B2B) transactions, customers often seek referrals from trusted suppliers. Those referrals may involve those suppliers' competitors, putting suppliers in the difficult position of referring their most ...
Economics & Business
Aug 3, 2023
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4
If you're looking to furnish your home with vintage furniture or expand a collection of treasured memorabilia, new research from the Indiana University Kelley School of Business and the Cornell University SC Johnson College ...
Social Sciences
Jul 19, 2023
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12
As consumers, we are becoming more communal. Among other products we now share with strangers are shampoo and body wash in containers affixed to hotel suite showers as well as hand sanitizers in public dispensers at gyms, ...
Social Sciences
Jun 29, 2023
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22
