The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

American Marketing Association

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The effects of content ephemerality on information processing

Leading social media platforms are introducing features that allow users to share content that can only be viewed once. For example, consumers can set chats to be deleted immediately after being viewed on communication apps ...

How do customers feel about algorithms?

Customers feel good about a company when its representatives make decisions in their favor, such as approving their loan application or gold member status. But when an algorithm reaches the same favorable conclusion, those ...

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