The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

American Marketing Association

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How the 'I approve' tagline boosts nasty political ads

With primary season just around the corner, voters will soon start hearing a familiar refrain: "I'm Candidate X, and I approve this message." Since 2002, federal law has required the tagline on all ads paid for by candidates ...

Get ready for targeted ads on digital TV

Online ads trying to sell us things we previously searched for are already the norm. But the advent of digital TV means our buying habits could soon influence the ads we see between our favorite television shows too.

How much excitement do you want from your relationship?

We all want a little excitement from our relationships, but exactly how much is influenced by how long we see that relationship lasting, according to new research from Duke University's Fuqua School of Business.

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