The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

Publisher
American Marketing Association
Website
http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20research/JournalofMark

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With 'retargeted' advertising, sooner is better than later

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks following, besieged by handbag ads wherever they go on the internet.

Conservatives make the best investors, according to study

When it comes to investing, conservatives may have a built-in advantage, according to a study by business scholars at Rice University, the University of North Carolina (UNC) at Chapel Hill, the University of Texas at San ...

How the 'I approve' tagline boosts nasty political ads

With primary season just around the corner, voters will soon start hearing a familiar refrain: "I'm Candidate X, and I approve this message." Since 2002, federal law has required the tagline on all ads paid for by candidates ...

Get ready for targeted ads on digital TV

Online ads trying to sell us things we previously searched for are already the norm. But the advent of digital TV means our buying habits could soon influence the ads we see between our favorite television shows too.

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