Consumers' trust in online user ratings misplaced, study says
The belief that online user ratings are good indicators of product quality is largely an illusion, according to a new University of Colorado Boulder study.
The belief that online user ratings are good indicators of product quality is largely an illusion, according to a new University of Colorado Boulder study.
Economics & Business
Apr 28, 2016
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Open the box of that new smartphone. Oops, it feels differently from expectations based on what you'd seen. Embrace it or be disappointed? Your reaction is likely tied to your perception of the brand, says Aparna Sundar of ...
Social Sciences
Apr 25, 2016
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Shoppers making ethical purchases, such as buying organic food or environmentally friendly cars, are generally seen as more virtuous - unless they're receiving government assistance. If ethical shopping is funded by welfare ...
Social Sciences
Mar 8, 2016
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Online advertisements targeted specifically at you because of your behavior can actually change how you feel about yourself, a new study suggests.
Social Sciences
Mar 2, 2016
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New research by a professor at the University of Kansas School of Business finds the morality of consumer choices may hinge on perceptions of wealth and income.
Social Sciences
Feb 26, 2016
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Imagine that you're buying a box of chocolates for a loved one on Valentine's Day, and the store is offering a free gift if you buy a slightly inferior box of chocolates instead of the best chocolates in the store. Which ...
Social Sciences
Feb 10, 2016
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With the holiday shopping season set to begin this week, millions of Americans will soon descend upon their local shopping malls in search of the hottest new clothes, toys and electronics.
Economics & Business
Jan 26, 2016
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The metaphor is an old one in Western civilization—the head represents rationality and the heart represents emotion. The link is often made in speech and literature by pointing at one's head (thinking) or at one's chest ...
Social Sciences
Jan 20, 2016
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From the middle-school child considering the premier brands of soccer shoes, to the college graduate weighing which graduate test prep course to take, a common marketing message from consumer brands is "you will perform better ...
Social Sciences
Jan 20, 2016
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Even in an age of affluence and abundance in which round-the-clock consumerism and overspending are the norm, limits and constraints can still serve a purpose. According to new research co-written by a University of Illinois ...
Social Sciences
Nov 17, 2015
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