Don't smile too big to be effective in online marketing ads, study funds
If you're seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big.
If you're seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big.
Social Sciences
Jan 24, 2017
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143
Would a Minnesota Vikings fan, during a business trip to Mumbai, be more likely to root for the Green Bay Packers than another random NFL team? Or would a die-hard Boston Red Sox fan, working abroad and pining to connect ...
Economics & Business
Dec 15, 2016
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Think twice about tossing that pop can, since you might be trashing yourself, too.
Social Sciences
Nov 14, 2016
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Doctors are more likely to prescribe growth hormones for a child who does not meet federal guidelines for the therapy if the child's family requests it or if the physician believes in its intangible benefits, such as the ...
Social Sciences
Oct 20, 2016
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0
Marketers invest countless resources to design the perfect visual logo for their brand, believing that consumers apply a logo's meaning to its accompanying brand.
Social Sciences
Oct 5, 2016
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In 2012, Michel Hazanavicius' movie The Artist won more than 100 awards, including the Oscar for best picture, but grossed as much as Ice Age: Continental Drift grossed in its first weekend. In 2015, the Best Album of the ...
Economics & Business
Sep 30, 2016
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9
Studies show that men are not as environmentally friendly as women. Let's face it, not too many "man caves" feature solar panels, recycle bins or posters of electric cars. It's just not manly.
Social Sciences
Aug 25, 2016
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More isn't necessarily better when it comes to men making decisions together, especially if you want a middle-of-the-road compromise. That's according to a new study in the Journal of Consumer Research which finds that compromise ...
Social Sciences
Jul 28, 2016
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15
When it feels easy to pay for something, it might just make us feel less connected to what we're buying, a new U of T Scarborough study says.
Economics & Business
Jul 7, 2016
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8
When you're paid to sell things, it doesn't hurt to be able to stretch the truth or prey on people's emotions once in a while. Most advertisers probably don't spend too much time thinking about karma, then, but perhaps they ...
Social Sciences
May 13, 2016
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