The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.
Social media marketers sharing photos of people vacationing in exotic locales or attending events at exclusive venues may actually be driving new customers away, according to a recently published Tulane University study.
Social Sciences
Oct 17, 2023
2
178
A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found that the attributes ...
Economics & Business
Jun 27, 2023
0
77
The Beatles famously sang, "Money can't buy me love," but married couples who manage their finances together may love each other longer, according to research from the Indiana University Kelley School of Business.
Social Sciences
May 4, 2023
0
11
You've got a full hour until your next meeting. But you probably won't make the most of that time, new research suggests.
Social Sciences
May 23, 2018
0
73
The Liberty Mutual commercial mentions naming your car Brad and considering him part of your family.
Social Sciences
Mar 29, 2017
0
56
Through a provocative new neuroscience-based marketing research method developed at Northwestern's Kellogg School of Management, brain waves of viewers watching trailers in movie theaters produced surprisingly accurate information ...
Economics & Business
Mar 20, 2017
0
52
If you're seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big.
Social Sciences
Jan 24, 2017
0
143
Imagine that you're buying a box of chocolates for a loved one on Valentine's Day, and the store is offering a free gift if you buy a slightly inferior box of chocolates instead of the best chocolates in the store. Which ...
Social Sciences
Feb 10, 2016
0
50
The metaphor is an old one in Western civilization—the head represents rationality and the heart represents emotion. The link is often made in speech and literature by pointing at one's head (thinking) or at one's chest ...
Social Sciences
Jan 20, 2016
0
44
In tough economic times, parents financially favor daughters over sons, according to researchers at the Carlson School of Management and Rutgers Business School. Their study, forthcoming in the Journal of Consumer Research, ...
Social Sciences
Jun 29, 2015
13
78
