Guilt helps sell self-improvement products, new study finds

Guilt can be a powerful tool for motivating self-improvement, according to a new study from UBC's Sauder School of Business. Researchers found that when people feel they're "coming up short" in any area of their lives, they ...

Pride can keep you on track or send you off the rails

Can pride in a personal achievement also help you turn down the dessert tray, or can it make you want to indulge as a reward? It all depends, according to new research published in the October issue of the Journal of Consumer ...

When times are tough, parents favor daughters over sons

In tough economic times, parents financially favor daughters over sons, according to researchers at the Carlson School of Management and Rutgers Business School. Their study, forthcoming in the Journal of Consumer Research, ...

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