Related topics: google · advertising · facebook · smartphone · mobile devices

Team discovers how mobile ads leak personal data

The personal information of millions of smartphone users is at risk due to in-app advertising that can leak potentially sensitive user information between ad networks and mobile app developers, according to a new study by ...

Smarter ads for smartphones: When they do and don't work

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads—those tiny banner ads that pop up in your smartphone's ...

Facebook plans mobile ads based on app use: report

Social networking giant Facebook plans to engage in a new type of mobile advertising based on the apps used by consumers, The Wall Street Journal reported Saturday on its website.

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