Survey results may be biased in multilingual research if consumers are unfamiliar with translated terms, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Consumers experiencing relationship problems are more likely to prefer aesthetic experiences that reflect their negative mood, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Consumers engage in superstitious behavior when they want to achieve something but don't have the power to make it happen, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Some targeted messages based on political orientation are more effective at persuading consumers to recycle, according to a new study in the Journal of Consumer Research.
May 14, 2013
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