(Phys.org) -- If exascale range is the next destination post in high-performance computing then Intel has a safe ticket to ride. Intel says its new Xeon Phi line of chips is an early stepping stone toward exascale. Intel ...
Barbie should consider expanding her medical and scientific careers into areas where women and other under-represented groups remain a minority, suggests a study published in the Christmas issue of The BMJ.
Social Sciences
Dec 18, 2023
9
132
Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell's latest research in consumer psychology.
Social Sciences
Sep 15, 2023
0
80
A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found that the attributes ...
Economics & Business
Jun 27, 2023
0
77
Choosing a brand name for a new product or service is one of the most important marketing decisions a company makes. In recent years, brand strategists have recommended companies use unconventional spellings of otherwise ...
Economics & Business
Mar 7, 2023
2
87
Candy, sweet and salty snacks, sugary drinks, and ice cream brands frequently appear in videos posted by top child-influencers on "made-for-kids" YouTube channels, according to a new paper from researchers at the Rudd Center ...
Social Sciences
Feb 9, 2023
0
127
Walking past a corner bakery, you may find yourself drawn in by the fresh smell of sweets wafting from the front door. You're not alone: The knowledge that humans make decisions based on their nose has led major brands like ...
Evolution
Aug 26, 2021
0
989
Luxury brands are a prominent feature of modern society. Thorstein Veblen coined the term "conspicuous consumption" to describe how the upper classes showcased expensive goods without inherent practical benefits to demonstrate ...
Plants & Animals
Apr 21, 2021
1
105
"Fake news" stories targeting corporations may be obnoxious, but a new study finds that they likely pose little threat to well-established brands.
Economics & Business
Oct 16, 2019
1
10
Burger King pulled a pretty juicy marketing stunt last month that drew plenty of attention—not just to the Whopper, but also to the intrinsic vulnerabilities of a new type of voice-activated gadget.
Consumer & Gadgets
May 5, 2017
3
219
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
This text uses material from Wikipedia, licensed under CC BY-SA
