Player's performance in video games can steer attitudes about brands
A company's brand may crash and burn if video game players perform poorly when they use branded products as part of the game, according to a team of researchers.
A company's brand may crash and burn if video game players perform poorly when they use branded products as part of the game, according to a team of researchers.
Economics & Business
Sep 29, 2015
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19
Arizona has long been a haven for astronomers who take advantage of its mountain peaks and vast stretches of dark, desert sky to gaze at stars and planets. The state is also home to a thriving billboard industry whose signs ...
Astronomy
Mar 2, 2016
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13
You might start seeing more ads when getting directions from Google's popular mapping service.
Internet
May 24, 2016
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27
A new study published in Traffic Injury Prevention has found that drivers take more and longer glances at electronic billboards than regular signs, indicating a possible link between these digital signs and highway crashes.
Social Sciences
Jan 29, 2013
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An outdoor advertising company that owns thousands of billboards across the country, including in Times Square, and around the world, is using mobile phone data to learn about people who are passing their displays in order ...
Other
May 1, 2016
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12
Spotify announced Wednesday that outside developers can create applications for the popular online music service and unveiled partnerships with Rolling Stone, SongKick, TuneWiki and others.
Internet
Nov 30, 2011
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0
Ah, the Christmas season. It's the most wonderful time of the year. A time to celebrate peace, love and the religious beliefs of America's religious majority – whether you like it or not.
Social Sciences
Dec 18, 2012
42
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Google on Monday resorted to old-time outdoor billboards in its quest to convince business IT managers to use software applications that the Internet titan offers as services online.
Internet
Aug 3, 2009
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0
The Billboard chart, the benchmark for US music sales, will next week start to include streaming in its measurements to reflect the rapid growth of services such as Spotify.
Internet
Nov 20, 2014
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0
(AP) -- A federal judge on Thursday struck down most of a San Francisco ordinance that requires retailers to warn customers about cellphone radiation and its health effects.
Telecom
Oct 28, 2011
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